Author: Ashley Mcnairy

Here’s What You Need to Know About SEO Services for Your Small Business

There are a variety of search engine optimization services you can enjoy by hiring credible and affordable SEO services for small businesses in Miami. Whether you want to attract your target audience or need more viewership, you should get help from SEO services in Miami. However, before you hire them, here is a glimpse of some services you can enjoy.

•Link Building  – In a search engine optimization business, link building is the most vital component. This aspect basically links the content and the keywords together and provides users with what they are looking for. If you are looking for inexpensive link building, then affordable SEO services can help you in this regard. There are several small businesses which require inexpensive link building coupled with good quality work. Such types of schemes provide large volumes for directory submissions, forum comments, articles, blog writing and much more. You can enjoy all of this in really affordable rates, focusing entirely on quality rather than quantity.
•SEO Content Writing – SEO services also include SEO content writing. SEO writing is not like ordinary blog writing; it is well researched, high quality content writing which is really time consuming. SEO content writing is different in the sense that it is performed in such a way that it grabs the attention of the search engines by putting in the keywords which are mostly used by the target audience, URLs and image altered text. If you are looking for an inexpensive SEO service, then you can attain higher rankings by hiring a credible company in Miami. Other than this, if you want to negotiate on the rates, you can discuss with them.

•Website SEO Audit – A website audit may be easy but a website SEO audit is not very easy. It can come with a lot of complexities and could even lead to complicated matters. While a website audit can be short and precise and only a few pages long, a website SEO audit is very comprehensive and comprises of a dozen of pages. Even the tiniest of things can impact the ranking of your website. This process is a bit costly but small business owners should not compromise on cost when it comes to a website SEO audit.
•On Site SEO – On site or on page SEO techniques resolve the issues and problems which are highlighted by the website SEO audit. Normally, affordable SEO services for small business in Miami cover this in the SEO package but often, some of the companies do not. It contains some elements, including headings, content, page titles and internal link structure. Along with this, there are some basic and comprehensive matters too. On the basic level, it can be a one-time project while the comprehensive one may be used on multiple occasions.
If you are a new business owner, you should hire affordable SEO services for your small business in Miami and ensure to have all of these in the SEO package.

Internet marketing services are now easy to find in Miami for business growth

Internet marketing agencies are on the rise nowadays. Many small business owners who want to increase their visibility and want to attract prospective clients can hire an internet marketing agency in Miami and enjoy the benefits. Check out the full-fledged internet marketing services offered by internet marketing agencies below.

· Content Marketing

People in this digital age do not ask about things; they just thumb through the internet and look up for things. If it is your business or your stuff they find, then you are doing it right. If not, then you lack behind in something. Content marketing services offered by the internet marketing agencies can fill this gap if you are lagging behind your competitors.
They will help in generating content that is linked to your business, increase your brand recognition and can create brand awareness. Also, you can increase traffic and attract prospective clients with content marketing and enjoy profits in the long run.

· Social Media Marketing

Internet marketing agencies in Miami also aid you in social media marketing. In today’s era, if your customer does not find a Facebook page of your company, they may doubt your services and ultimately, may approach your competitor for business. This is why social media marketing is a powerful tool to target your target audience and generate buzz around your brand.
By putting your content in front of the users, you will be able to develop meaningful relationships between customers and businesses with social media marketing. Apart from this, advertising products on digital advertising platforms can increase the chances of conversions and increases the generation of leads.

· Search Engine Optimization

If you want to increase traffic to your website, internet marketing can do that efficiently with Search Engine Optimization (SEO). Credible internet marketing agencies in Miami ensure to improve your overall visibility in search engines with the help of non-paid search listings. Some of the important services that are normally included in SEO services are planning, execution of content strategy, on-site optimization and development of authority for a specific and niche target audience.

· SEO Content Writing Services

How about expanding your business keeping the ranking in view? Surely, it sounds ideal. Internet marketing agencies in Miami also offer SEO content writing services which are better and more efficient than ordinary content writing. SEO content writing services make sure that searching for the content is much easier by the target audience.

· On Page SEO

Overall, on page Search Engine Optimization (SEO) focuses on the crawl-ability, index-ability as well as the content relevancy. Internet marketing agencies in Miami ensure that the execution is done according to the industry guidelines. Though this procedure is a bit costly, if you want to negotiate, you can consult your potential marketing agency.
All internet marketing agencies offer full-fledged services in Miami. If you are looking for some internet marketing service too, look for a local company which can do the job for you.

5 Facts about Search Engine Marketing Everyone Thinks are True

Very few people have actually bothered to study about search engine marketing in detail and learning about the true nature of its procedures, methods, effectiveness and results. Those who have failed to learn these intricacies have ended up creating false information or believing in hearsay. Not just that, but some have also taken to practicing the wrong methods of search engine marketing. Not to worry though because in this blog, we have taken it upon ourselves to see to these forged facts and to debunk myths where needed:

1. Search Engine Optimization and Website Optimization are One and the Same:

Just because they both contain the word “Optimization” doesn’t makes them similar. In fact, they are far from it. SEO is a niche of Search Engine Marketing and focuses on a website’s ability to appear easily on the search engine. On the contrary, when we talk about website optimization, we are referring to the procedure of shaping a website in such a way that it provides the best user experience to visitors.

2. Content is the Queen:

In case you are thinking that we got the famous catchphrase wrong; we didn’t. There is no denying the fact that content is the backbone of good and successful search engine optimization, website optimization and search engine marketing. However, it is not everything. Quality content alone will not bring visitors pouring in nor will it get you a high ranking. For all we know, good content might be lying lost somewhere amidst a  site with bad architecture or one with little to no on-page optimization.

3. Small Business Have Nothing to do with SEM:

This is yet another common misconception. Small businesses have as much right to search engine optimization as any other big corporation. A small business can always benefit from a little better visibility in a search engine. Also, like search engine marketing services in Miami, the cost and charges of maintaining it are quite affordable. So no matter how small or big the budget is, a business can always invest in a project like this.

4. Want to Boost your Ranking? Try AdWords:

Just because AdWords is introduced by Google doesn’t necessarily mean using it will help you win. In fact, AdWords is more about making money WITH the ranking rather than THROUGH the ranking. So, any traffic increase through it should not be mixed up with organic traffic.

5. Rankings are an Unfair Game:

Many believe that one can only rank higher in a search engine if they have money. They are wrong. The concept is quite simple actually. People write something in the search bar and get results. These results are genuine and their ranking is based solely on their keywords, content and link building.

So, now that you know what is true and what is not, you too can take part in the race and make your business thrive with SEM.

Internet Marketing: Tips for Creating Winning Content

Lucrative internet marketing relies on the skills of the writers and their talent for creating winning content. Like a YouTube video, content too can become viral but only if it gets a large number of visitors. However, these visitors only get attracted to content when they are given something which is worth reading. Unfortunately, internet marketing does not only require a person with a good way with words and sentences. In fact, they must also be aware of their audiences. It is also important for the writer to be interested in the subject matter And creating content which the readers want to read. This, and many others things, should be kept in mind when creating content. Professional internet marketing services in Miami and all around the world know the secrets to creating good content. Here they are:

•Start by researching on the audience. Writing something that the readers have no idea about or are not at interested to know about would barely attract any readers. The first step would be to know what the content should be like, who it is created for and the kind of tone that would be preferable to use in the content. Once the research has been done should, only then should the process of creating the content begin.
•No need to be pretentious. No one likes to hear a know-it-all talk. In order to strike the readers, the writer must get down on the same level as they are to relate with their audience. This would require using words that are used by an everyday common man. Content writing is not a platform for a writer to show his vast vocabulary; a writer needs their readers to like them, not hate them for being too verbose.
•Don’t write something you cannot back with authentic resources or you’ll get caught with your hands inside a cookie jar. The only thing worse than bad content is content with the wrong information.
•The title should be attractive. No matter how good the content is, no one will stop scrolling unless they are attracted by an intriguing title.
•It isn’t a requirement to be all formal in content writing you know. One can use active language, a friendly tone and a bit of humor to make the audience feel compelled to read ahead. All work and no play will make the readers run away.
•Don’t use references that only you understand. Make sure that your try at humor or analogy does not let anyone feel left out. Too much of that will make your readers run away.
•Grammatical mistakes will bring all the grammar Nazis to your backyard and will get more views and comments than you ever will in your entire life. Nonetheless, you don’t want that kind of audience. So, make sure you get your work checked before publishing it.
•Keywords should be used, preferably for SEO purposes. A content spammed with keywords will never be a winning one.
Now that you know what makes content excellent, make sure to apply all of it, especially when you have got internet marketing to take care of.

Designing SEO Friendly Website — A One Way Ticket to Generating High Traffic

Website design and SEO services in Miami is teaching us to bring order to the chaos. It’s about time that we learn that websites offer more than their face value. Designing a website not only plays a huge part in increasing sales and in building a brand image but it also helps greatly with SEO campaigns, given that we create a website that is SEO friendly. It’s like two birds with one stone. When we create a website in the right way, we can end up with better functionality and operation.

Forget the traffic and the visitors; in fact, think of SEO as something that helps in optimizing user experience along with increasing business. It needs strategy to not only create content that is shaped around relevant keywords but also a website that is built around the same ones. Let’s discover some of the key components of building a SEO friendly website:

1.Knowing your Business Inside Out:

You cannot work on something if you don’t understand it. Similarly, you need to clearly understand the goals and targets of your business. Each page of the website should be covering some key aspects which go into making an SEO friendly website. Every keyword, every link, every piece of content and every video should be created in such a way that it drives traffic and helps give users a high-end experience to ensure that they return back for more. There should be a defined call to action and platform for the visitors to express their opinion. Above all, the website must contain authentic and new information with such a solid framework and strong themes that your target audience is left with no choice but to see for themselves what all the fuss is about.

2.Information Architecture (IA):

Remember how we talked about orders and chaos? That is what Information Architecture (IA) is all about. It helps you with the placements, labeling, organizing the content and connecting the website to other pages of the internet so that it makes it easier for the visitors to move from one page to another. While it may not be researched or proved, a site that is easy to navigate and handle is preferred by people compared to the sites that are not, regardless of the quality of the goods or services offered.

3.Making it Easier for the Search Engine to Spot your Website:

Came across a really good website at night and couldn’t find it when you went back to search for it on Google the next day? No matter how accurately you remembered the name or the details, you just can’t find it. Don’t worry; it’s not you, it’s the website. The distinguishing factor of a SEO friendly website is that it is ridiculously easy to find on Google or Bing, probably because their links are text-based instead of being image-based. Acknowledge this issue and see how the traffic on your page increases.

4.Maintaining the Website:

Upgrading and updating your website also helps it achieve the top rank on the Google ranking list. Also, keeping it working smoothly, posting daily news and updates and introducing new things will help you stay in line and go head to head with your competitors.

If you want to be successful in your endeavors to build a sound website, than make sure you hire professional and reputed website design and SEO services in Miami.

Effective Internet Marketing Strategies for Successful Entrepreneurship

With the shift of marketing from the traditional methods to the World Wide Web, the need to focus on making internet marketing effective has increased. A lot of small businesses have launched online, depending mostly on internet marketing. Many entrepreneurs employ one or another internet marketing agency , Texas, New York, etc. because they have professional experience and know the right strategies to maximize sales and increase revenue.

So, what exactly should you focus on in order to make your internet marketing strategies effective?
The most frequently used channels and mediums that are easily accessible to users. This includes mobile devices, social media sites, emails, and most importantly, video marketing.

Mobile Devices

Mobile devices, including smart phones and tablets, are available to the majority of the population that comprises a significant portion of consumers. Higher ranking websites are mobile friendly, and are accessible to users more easily. Many real time decisions are also made through search queries from mobile devices. This should make mobile friendly website development one of the priorities of your internet marketing strategy.

Social Media

Social Media Marketing has been one of the most focused factors in internet marketing for entrepreneurs. The marketing options available on social media sites give businesses a number of varied ways to invite traffic, maintain it, entertain and engage it, call it to action, and keep them loyal.

Video Marketing

Video Marketing has the power to influence the marketing campaigns of businesses very positively if done right. It is a quick and interesting way to attract an audience and has proven to be very effective in generating a response from them as well. Though it is quite often used in social media marketing campaigns, but a lot of businesses use it as a part of their website separately or with options to be shared on their social media extensions.

Celebrity Branding

Torn between making a celebrity your brand’s ambassador online or letting your customers be the brand ambassadors for your business? The latter is more effective. The reason is that people trust and relate more easily to someone from their own circle. The possibility of a celebrity not using the product they are promoting is very high, and hence the reluctancy in trusting their review. Local users and people from the ‘regular’ life are more trusted in this respect. This type of strategy also falls under social media marketing tools.

Less is More

Keep it simple. Your content matters a lot. So keep it clutter-free and straight to the point. You would notice that a lot of big brands keep things simple in their content online. This gives a sense of clarity to the website, the whole content itself, and the reader.

Every internet marketing agency in Miami, Portland, Seattle, etc, focuses exactly on these core principles to make internet marketing effective, and entrepreneurs successful.

Transition of Market from Local Newspapers and Yellow Pages to Local SEO Services

From traditional local advertisements in newspapers, magazines, television, and yellow pages, the means of reaching local market has shifted towards SEO techniques. Now businesses try to reach the local audience by means of SEO practices. This has enhanced the possibility of generating location specific traffic which is more beneficial for businesses as many of the search queries are location specific.

In online searches, users usually search for products and services in general, but when the product has a location attached to it in the search query, the nature of the query changes to location specific. An example could be someone searching for ‘hotels in Manhattan’, or ‘house cleaning services in Houston’.

These explicit searches are being addressed by businesses through Local Search Engine Optimization services, Boston, LA, etc., to increase the visibility of advertisements. They often include various geo-location techniques, like geo-targeting. For example, Google Maps lists down business rating along with the addresses collected from search queries on web pages. Similarly, search engines focused specifically on product based searches use techniques like targeted web crawling and direct feeds. This allows them to collect information regarding products that are available in a specific area only.

Types of Local Searches

Local search has also been defined to be either discovery search or recovery search. Discovery Search implies that the finder knows where to look for something new, while Recovery Search denotes that the finder knows where to find something they have known earlier.

Factors that improve Ranking

Depending upon the algorithm, the ranking of the web pages also changes. The main factors that determine whether a website or business will rank higher or not include whether the business has a name, address, and phone number, is properly categorized in business directories, has the format that can be crawled, and is cited. All these factors, if managed properly, can put a website on higher ranks, making it visible to a larger and relevant audience.

Citations

Citations also make a huge difference in local Search Engine Optimization services Miami, Boston, Texas, Chicago, etc. With other factors working well, citations given by relevant websites improve your ranking in Search Engine Results Pages (SERPs). This also gives a professional look to your business when other web pages mention it.

Local Reviews

Local reviews, just like citations, play an effective role in improving your ranking on Search Engine Result Pages. You can ask your existing clientele to write you a review. Focus on Google reviews fist, but do not ignore other pages like Yelp. You can get reviews by setting incentives as well. For those clients who do not know how to do it, you can create a help page on your website to help them with the technicalities. All these efforts will significantly improve your business’ rankings and, thus, visibility.

SEO Services: Keeping Benefits and Affordability in Mind

SEO is not just about optimizing your website for search engines. It also entails changing the way the user traffic experiences the whole process and the way websites develop exponentially and varyingly. The benefits and uses of SEO change from the nature, size, and type of one website to another. For small scale businesses, SEO Agency in Miami serves many purposes that are not just limited to the amount of traffic, but also how the marketing and exposure can be made more interactive and user friendly.

Increasing Brand Awareness

When a small business gains increased traffic through SEO, its recognition among potential customers and target audience increase in turn. This recognition is the real catch for a small business. The more people it is visible to through higher rankings, the higher the chances of business and development for it.

Better at Competing

It is quite possible that your small business has a rival, or many of them, in the industry and the competition is very fierce. Here, better optimization of search engines can actually give others a hard time, making your small business a strong contender in the whole competition.

Better Conversion

Higher SEO rankings automatically lead to improved conversions. Your website will be easily reachable, available to access through mobile devices, and hence, more chances for it to be seen by a bigger audience. This would eventually improve the user’s experience and make them loyal to your business in the long run. A smooth experience is always an additional benefit.

With these benefits, almost all small scale businesses would like to have a try at SEO. The services can be considered on the terms of affordability as well. Remember, affordability would need to be defined as justifiable charges, not drop-dead low rates. So keeping that in mind, a company that is providing affordable SEO services for small business in Miami, LA, etc., would have a few key characteristics.

• It would allow you to choose services and particular features of SEO that benefit your small business instead of offering non-customizable packages that come with services not at all relevant to your specific business.

• The company is offering other services that can be classified under SEO, including Social Media Management, Content Management, ecommerce, etc. all these services would be available with the company in reasonable packages.

•The turnaround for the services would be better if the company is experienced and knows what to do and how to do it.

• Affordable SEO services for small business, etc. offer customized packages as well.

Keeping these things in mind, look for a company that not only offers affordable services but also promises quality. The thing to keep in mind is that when services are impressive, then your definition of affordability shouldn’t be limited to merely low charges. The cost should be reasonable while justifying the quality of services.

Web Development: Is the Ship Sinking Or Redirecting?

Web development has been a massive leap in the development and sophistication of Information Technology and has maintained a strong hold on the IT horizon until very recently. It is only now that many people are skeptic about its current standing and future scope. A lot of the fresh minds are wondering if entering the web development sphere would be a sound decision. Most are faced with a ton of contradictory suggestions everywhere they turn.

The bottom-line is that web development tide has been experiencing a change lately. The webpage development side has been largely taken up by automated software like Squarespace. The need for web development with regards to webpage development is mostly limited to creating custom sites. This is where the web developers still have a chance to showcase their coding skills, especially if they have an expertise in front-end and back-end development.

That being said, web development is also serving as the foundation for mobile products and a number of other trends.

According to Russell Keith-Magee, President of the Django Software Foundation, programming languages are becoming easier to read and master. They require professional knowledge, but eventually the whole process is becoming easier due to the evolution of technology. Unfortunately, the supply of such professionals is not so high at the moment and does not seem to be changing anytime soon. With the introduction of web development to create mobile products that work the same way on mobile devices as they do on desktops, the demand and space for jobs for such work has increased, giving a lot of opportunity to entrepreneurs and developers. But the people who would able to pull off this kind of work are still very limited.

Where website development earlier was mostly limited to reaching out to targeted customers and audience for businesses, the latest trends have increased its usability by manifolds. These trends include:

• Motion UI
• Foundation for Apps
• New JavaScript features
• Single page applications
• The Internet of Things

Taking the trend of foundation for apps, web development can serve as the base technology to develop an application for a business to serve the same purpose from a mobile device. Hence, the margin of benefit increases.

What needs to be addressed now is the dearth of supply to catch up to the increasing demand for such projects and ideas. Many companies have been working on web development in Miami, FL, Boston, New York, etc. and their experience can be used to make a difference here. People working in the field of web development in Miami, FL and other cities can use this as an edge and polish their knowledge to meet the changing demands of the IT sphere.

Why Video Marketing is the Essential Marketing Tool of 2016?

Video marketing is the new trend that businesses around the world are starting to use to build, grow, and maintain their audience. It captures a lot of attention, is a fun way to keep the audience engaged, and comes at little to no cost. From creating simple videos with a smartphone camera to hiring a graphic designer to creating a full-fledged motion graphic video for your concept, it is all fun and easy. Due to this reason, the popularity of this marketing approach has reached its peak in 2016, with many in the business referring to 2016 as “The Year of Video Marketing”.

Video marketing has a higher conversion rate compared to traditional marketing channels and triggers a greater response from people. Researchers have also found out that using video increases the chances of top rankings by 53 times. It engages more people and outperforms other strategies of online marketing and content development.

Videos help to give quick information, develop and maintain interest, and generate higher user interaction for websites and businesses. People have been found more likely to watch a video than read a blog post or article. They have also been noted to like, comment, and share videos more on social media than on any other form of content.
However, your video marketing strategy needs to be stellar; otherwise the entire campaign could crash and burn, yielding not enough results, or none at all. Have a look  how internet marketing agencies are using video marketing services to make it big

Decide the content

You should have a plan and a proper strategy for the content of your video beforehand. Keeping this in mind, determine how many videos you will need to make – will one video campaign be enough or will you need to take it in multiple series?

Time the videos

Identify the optimal duration for videos, with regards to engagement. People usually like videos that are short and quick to watch. Time your video content in a range that holds the interest of the audience best.

Schedule it

Scheduling it and selecting the appropriate time to let the video go live is also very essential. The video should be uploaded based on the peak traffic hours. This will maximize the number of people that are engaged through your video marketing strategy.

Keeping the video type in mind

Select the type of video that best suits your business, for example, a tutorial, pro-tips, awareness over an issue, etc. – all these strategies should be well thought of and undertaken after prior brainstorming and research.

Call to Action

Since you will be keeping the audience captivated through a visual media, calling to action should be obvious. Make sure your call to action is also just as appealing and interesting.

Video marketing services Miami, Portland, Pittsburgh, New York, etc are taking online marketing by storm. A lot of home based video bloggers are providing Video marketing services in Miami, and other cities, particularly to small businesses. This has served to be an additional advantage for people who do not have much professional experience in field but have a strong fan following, as well as small businesses.