Author: Ashley Mcnairy

Search Engine Marketing: What Is It?

Search Engine Marketing is similar to Search Engine Optimization (SEM); except that it encompasses SEO and other strategies to increase the visibility of websites on search engines. Search Engine Marketing is a marketing channel that operates on promoting business through paid advertisement on search engine result pages.

How does it Work?

Search Engine Marketing works by bidding for keywords that the users type to search for products, services, content, information, etc. This publishes the bidders’ advertisement on the search engine result pages next to other results redeemed by search queries.

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There are two types of ads used in Search Engine Marketing:

•Text-Based Ad: these ads are simple textual advertisements in a few lines
•Visual Ads: these are ads with graphics that provide the important details like date, prices, etc. in one glance.
These ads are mostly pay-per-click ads which show a narrow perspective of Search Engine Marketing, which otherwise also incorporates search engine optimization and search retargeting.

Advantages

While SEO has its own advantages, SEM comes with a distinct set of perks of its own too. Through Search Engine Marketing, you have additional opportunity to:

•Direct more traffic on your website
•Increase the number of people who will see your content
•Depending upon the bidding, would rank you in the top results and first most pages
•Position your advertisement as per your choice

Social Media Marketing

Search Engine Marketing also includes Social Media Marketing (SMM), which is one of the most popular and effective tools of marketing in digital world. Social media marketing is the use of social media tools to build customers and influence their choices in favor of the advertised business or service. This, consequently, has led to the introduction and advancement of Social Media Marketing Management which focuses on Search Engine Optimization with return on investment. In some cases, SMM focuses only on organic SEO, while the focus is on SEM in others.

Comparison between SEO and SEM

Search Engine Optimization and Search Engine marketing are not competitive terms. They both work as pillars together. While SEO focuses on content, keywords, how the site is displayed, and the way the design of the website appears to the users, etc.; SEM prominently positions advertisements in search engine result pages which brings traffic to SEO related concerns. Hence, both are not exclusively independent of each other.
Many businesses focus on both the aspects at the same time. For example, if users enter a search query: ‘red dress’, the results will show the top most web pages based on SEO criteria of result generation as well as the paid in-organic ads next to the results or at the top of the page. The businesses using paid advertisement, that is, SEM can focus on the content and display of their website so that the attracted traffic can be retained, making the use of SEM successful.

Search Engine marketing is widely being used and the scope of its functions is giving addition, and ample business to websites, making it one of the most sought after tools on internet. Use of Search Engine Marketing in Miami, New York, London, Sydney and many other cities of the world is very popular. Many professionals are providing services of Search Engine Marketing in Miami which has boosted businesses there.

Two Peas in a Pod: Website Design and SEO Services

With changing times, the demands and considerations of better marketing and target achievement techniques are also changing. The structure and accessibility of the website have a strong impact on SEO. Keeping the former in mind, the latter can be improved. Advancements in web designing and SEO have opened many options to give better services to the customers. Many website design and SEO services in Miami are also focused on using these technological advancements and website design trends like HTML5, parallax, responsive, etc. to bring better SEO results.

When providing website and SEO services, web designers will need to consider many factors related to the design of the website in order to get maximum SEO consideration. A good website design makes a difference online and in many cases, the content of the website is not as effective and important as the design of the website. A study conducted by a web designer, Joseph Putnam, showed that people rated the authenticity and reliability of the website by judging factors related to designing and content on the website. 94% of those factors were related to design and only 6% were concerned with web content. These problems included too much text, unreadable text size, complex layout, uninteresting colors, advertisement pop-ups, etc. Poor search facilities and indexes also made to this list.

Looking at web design from the perspective of SEO, the two are interlinked and the relationship is supposed to be enduring. Your web design should make your business and services apparent and noticeable online, whether you use current styles or archaic ones.

Talking about the designing trends mentioned above, parallax and responsive designing have their own pros and cons. Parallax design is attractive for the users and preferred by them as they have access to the whole website on one page. This provides them with user feasibility. But on SEO consideration, it may not be so redeeming. The traditional structure used by Search Engines to assess a website is disrupted in design and this may put off the website from SEO. Also, the keywords of the entire website are scattered across on a single URL. Search engines appreciate the use of responsive designing due to the fact that future internet searches would be going in mobile direction.

A lot of other design factors and structure also play a major role in increasing your search rankings. Web designing and SEO services providers in Miami should keep all design factors in mind when structuring the website. Ignoring these key concerns may put down your business from SEO searches. This can not only be alarming in the current time but also may disrupt the future appearances.

Don't Get Lost in the Crowd:Make your Business Stand Out with these Handy SEO Tips from the Experts

With the dramatic evolution of the internet, the significance of internet marketing to compete with your competition has grown more than ever. And I am not saying this because everyone else is. If you ask me, internet marketing is one of the best ways to make your business stand out without putting in a great deal of effort.
Before we share the magical formula with you, you need to learn how things work on the internet. The more you’re able to connect with people, the better your odds of success. There isn’t a better platform than the internet for reaching out to millions of people who surf the web everyday to look for products and services to satisfy their needs.

Internet Marketing Services in Miami – Hire Professionals to do the Job!

Once you start using the different online platforms for prospecting leads, you’ll discover that these are incredibly powerful promotional tools that can be used by businesses to attract attention. To achieve your marketing goals, it is essential that you follow the steps outlined below to design an effective internet marketing strategy.Defining your keyword strategy for the Promotion of your business

In order to maximize your potential to draw relevant traffic from search engines, it is extremely important that you define your keyword strategy. Optimizing your website around keywords that are relevant to your business will increase your odds of getting found by people using those keywords for online searches.
An effective keyword strategy will not only improve your ranking on the search engines but will also drive better quality traffic to your website. To define your keyword strategy, it is critical to remember the following main points:

  • The first and the foremost step to define your keywords is to create a list of 4 or 5 words or phrases that describe your business in the most effective manner.
  • If you are a small to medium sized business, you need to make sure that the keywords you choose are less competitive and more specific. In this case, using long-tail keywords is the best idea to maximize visibility and improve the ranking of your business website on search engines.
  • In order to determine the competitiveness of a specific keyword, you can use a number of tools including; ‘Google Adwords’ keyword tool, ‘Bing Keyword research tool’ etc.
  • Once you have picked the most relevant keywords, design and optimize your website around these keywords.Creating marketing content using search engine optimization (SEO)

After defining your keyword strategy, the next step to maximize your visibility on search engines is to create content that effectively utilizes SEO techniques. The density of the keywords to be used in your marketing content should be kept at 2-4% for a 400 word article or blog.Promoting your content

Promoting your content through websites is the best and easiest way to increase website traffic and is the most important part of your SEO strategy. In comparison to conventional marketing, internet marketing has a wider reach and is a much cheaper option to promote your business online.
Following are some of the most popular ways that you can utilize to promote your content;

  • Submitting your website to major search engines including Google, Yahoo and Bing.
  • Using Social Media Platform to develop a following for your website.
  • Generating content on a regular basis on your website using search engine optimization to maintain your ranking on search engines.
  • Submitting your website to local online directories.

Bottom Line

The relentless push to operate more efficiently has forced organizations to seek strategic advantages based on outsource alliances. This not only allows them to focus their efforts on strengthening their core competencies but also eliminates the costs associated with hiring employees and setting up the call centre setup in-house.
Outsourcing your marketing tasks to a professional agency offering internet marketing services not only allows you to capitalize on opportunities but also enables you to focus your time and resources on your core business functions.

Optimizing your Business Website for Conversion: Gear up your Online Presence

It’s time to rule Google!

You may wonder why your business website fails to get quality traffic even when it has greatcontent on it. This is one of the most common problems encountered by businesses having an online presence. It is simply because most businesses do not have any idea how they can attract more visitors towards their website.

The most common content marketing mistakes that may hinder your websites from attracting traffic include;

• Targeting the wrong audience
• Neglecting Search Engine Optimization
• Inconsistency in updating/adding content

Targeting The Wrong Audience

It is of paramount importance to understand your target audience before designing your content marketing strategy. If you fail to understand your target audience, you will not be able to direct your marketing efforts in the right direction. The main purpose behind creating content is to create brand awareness and establish brand trust that eventually results in building brand loyalty.

Neglecting Search Engine Optimization

Search engine optimization and content marketing go hand in hand. It is important to ensure the optimization of titles, keywords and content so that web surfers and your existing customers can locate you easily on the web.

Inconsistency in Updating the Content of Your Website

Inconsistency in content creation is one of the most common content marketing mistakes due to which websites fail to drive traffic. Producing quality content with a regular posting schedule is a challenging task to fulfill, but if it is executed well, it has a huge potential to attract more visitors to your website and boost your brand presence. Read the tips for creating winning content.If you’re looking to generate new leads, attract new customers, market your offerings or recruit qualified talent, search engine optimization can help you achieve your goals while creating a positive impact on your bottom-line.

Below are golden rules of search engine marketing that can give your business a leg up on competition, even in a city like Miami.

• Analyzing your traffic drivers
• Learning more about your target audience
• Search Engine Optimization
• Increasing the Number of Inbound Links

•Analyzing your traffic drivers

In order to attract more and relevant quality traffic towards your website, you need to understand your traffic drivers. Having a clear understanding of the factors that are critical in driving traffic to your website, you will be able to easily allocate your resources towards those drivers and discontinue wasting your resources on those that are not efficient.

•Learning more about your target audience

Understanding your target audience is perhaps the most important aspect of marketing. You need to have a clear understanding of the interests and preferences of your target audience in order to give them what they want.
You need to realize that your website serves not only as a marketing tool but also as your sales tool. By analyzing the various groups of people that get attracted to your website, you can better address the preferences and needs of individual groups and boost your profits.

•Search engine optimization

Perhaps the most basic and yet potentially the most difficult of marketing options for the internet is search engine optimization. SEO is the process of creating a website for your business that is identified by search engines, such as Google, Bing and Yahoo, and reported back when an individual performs a keyword search through those engines.

Targeting the keywords or phrases that are used by people to search for products and service like yours will enable you to increase your visibility on search engines and as a result attract more people towards your website.

•Increasing the number of inbound links

In order to increase the user engagement and attract more visitors towards your website, it is very important for you to make sure that all your WebPages are properly linked together.

Additionally, when search engines evaluate a website they often asses the number of quality links that connect to your website and determine your ranking based on it. The more popular your website (having more quality links), the higher will be your search engine ranking.

If you’re not taking your online presence seriously, you could be at a great disadvantage from your competitors who have taken just the right steps towards gearing up their online presence.

How Internet Marketing Agencies are Using Video Marketing Services to make It Big

Internet marketing has become the go-to practice for the vast majority of business owners nowadays and what used to be limited to newspaper ads or television commercials has now transcended into the near limitless world of the internet. Hiring an internet marketing agency has thus, become increasingly valuable to businesses as it provides them with the most modern channel of communication between them and their customers.

The Internet as a Marketplace

The internet can very easily be considered as the biggest marketplace in the world, where competition is very high and it takes a lot more than just luck to make it big. Modern and up to date methods need to be applied to ensure a steady flow of work but even more importantly, it is essential to reach the customers on medium and forums where they are available.

And that is where a hired internet marketing agency excels. These agencies specialize in making the client’s presence more visible on the internet, throughservices such as video marketing and search engine optimization.

Here, we will discuss how video marketing services Miami have become vital to internet marketing.

Importance of Video Production and Marketing

In this day and age, people are less prone to openingup a newspaper and looking for a certain service or wait for a commercial on television when all the information they desire can be at their fingertips in a matter of seconds. And in such times, it really pays to have a medium that is not only easily accessible to the general public but also attractive to people of all ages.

Video is such a medium. With the viral video trend at an all time high, a good quality video with a catchy message can prove more beneficial than dozens of other marketing ploys. Video marketing has the added advantage of being accessible and interesting to just about everyone, with an enormous potential to spread from person to person in the shortest possible time. Your reach can be greatly increased by this factor.

Video marketing  has the added advantage of being able to express a great deal in a considerably shorter amount of time, as compared to other marketing techniques. Being an aural as well as a visual medium, it has proven to be a highly effective method of distributing information, making sure the viewer is hooked and converted into a client.Both the content and the marketing agency’s message can also be conveyed in a short, minute and a half video so it is a very effective medium to reach out to your potential customers.

Viral distribution is an immense advantage, one which can be achieved by extremely cost effective means through clever strategy and by hiring the right internet marketing agency. A viral video can also spread from person to person with minimal effort from the marketing teams after the initial production stage.

3 Ways Internet Marketing and Video Production Can Get You Big Business

In today’s big, bad world of marketing, old school methods don’t go too far in generating business. Gone are the days when you sent out the word via print or television commercials and hoped it would reach and attract enough people.
Nowadays, a viral video can reach hundreds of thousands of people in a matter of hours, if it is really good. This in turn can get the business rolling faster than ever.

Internet Marketing and Video Production: Joint Forces

It used to be that the only time video production companies or production houses were involved in marketing was when the business intended to put out commercials. This is true today as well, however nowadays, when internet marketing is king, video production and marketing go hand-in-hand.
Take a city such as Miami, unparalleled in its combined vibrancy and serenity and one of the most beautiful and modern cities in the world. Here, the competition is enormous, where marketing and business generation are concerned. And to really stay on top here, you need the best in marketing strategy which keeps up with the times, to the second. The viral video trend presents one such strategy.
As mentioned, the city of Miami is one of the most technologically up-to-date in the world, where almost everyone is online at any given time. Reaching target markets here is now a challenge for the production teams, just as much as for the internet marketing teams. Creating visibility is very important and the right internet marketing team, using the right visual tools can get their audience’s attention quite effectively
Below are 3 ways that Video production and internet marketing can give your business a significant boost and make it visible, even in a city like Miami.

1. Internet Marketing and Video Production keep up with the trends

When we talk of these two together, the image that comes to mind is a relatively modern one, of a person on a smart phone coming across a short, viral ad and sharing it with the rest of their peers. The time it takes for that person to share it with everyone they know is the time it’ll take your business to get a ton of new clients or customers. Such an instant reach is the norm in this day and age and a good video production coupled with a great bit of marketing can help you stand out even in technological landscapes such as Miami.

2. Internet Marketing is a smarter approachOld-school marketing is quite limited in its approach and in modern times, limited is not a good term to describe marketing for a business. A much wider, fresher medium can achieve greater coverage and get more viewership. That combined with a good quality video with a fresh dose of a new trend and you’re all set to get noticed.

3. A good Internet Marketing agency can get more done
Smash Interactive is one of the best internet marketing agency in Miami  that generates the best possible outcomes with the absolute minimal effort on your part. Agencies like Smash Interactive are also the best when it comes to targeting local markets such as Miami as they have a much greater understanding of the target markets.
All in all, Internet Marketing and Video Production are the two best options for growing a business and reaching a greater number of customers.

3 Infallible reasons that make Search Engine Optimization Crucial for Small Business Owners in Miami

When it comes to small business owners, not many things are different in terms of internet marketing techniques and tools. Search engine optimization is just as important for a small business website, as it is for any multinational firm. In a city like Miami, where there are countless business ventures and hundreds of people opting for online marketing, it is essential that websites are search engine optimized.
SEO or search engine optimization is a kind of marketing technique that helps you become accessible on the search engines , which pretty much caters the whole world. Did you know that studies have proven the fact that proper SEO has led to better ROI than any kind of other marketing strategy, be it online or traditional?
As strange as it may seem to you right now, by the end of this blog, you will be a believer in the power of good search engine optimization. Not only does SEO increase ROI, it also helps in making your business available to target market, increases traffic to your business website, and lets you see what it is that customers seek and how you can make it accessible for them.

3 Ways How SEO Improves Businesses in Miami

Here are three reasons why your business strategy needs to ace the game of SEO.

Increased Visibility and Free Branding
When your web pages are search engine optimized, it means that they will appear on the Search Engine Results Page (SERPs) more easily. Consider this, you are a used cars seller in Miami and you want to make sure that anyone who wants used cars, comes to you. All you will need to do in order to become search engine optimized in Miami, is to target audience who are looking for used cars in that city and area. As soon as someone searches for used cars, your website will appear in the search engines and hence, boost visibility.
What’s more, this is also an easy and cost effective way of branding. You don’t have to go out and distribute pamphlets, the search engines will do that work for you.

Improved Credibility and Reliability
The more you appear in the top ranks of the search engine, the more people are likely to click your business website. Why? Because the top sites are considered the most relevant, reliable, and trustable. This gives a certain sense of credibility to your business, assuring people that they are not likely to face any kind of fraud.

Higher Traffic and Improved Customer Care
Not only does SEO bring in traffic to your business pages, it also allows you to find out the needs and requirements of your target audience. An optimized page makes it easier to use analytics to assess how visitors are interacting with your website, and how changes and improvements to your design, layout and content impacts conversions. This means you will be able to improve your marketing strategies and to bring in even more traffic and potential clients towards your small business.
So, if you have any search engine optimization needs, consult SEO professionals in Miami to help you out for cost effective and productive SEO services.

How to Get a Fabulous Website Design and Development on a Tight Budget?

Your virtual presence online is as important if not perhaps more so than your physical presence when it comes to marketing your business. An outdated website can be an anchor slowing down your business flow, allow us to lift you back to where you want to be. Today, it is important to have a website that stands out and has great conversion from mobile handhelds to desk top. It must be fast and easy to use as today’s internet shoppers get bored or distracted easily. However, a complete make over from front to bottom can sometimes seem like starting over, which is why you need more than just a web designer, but instead a team of marketing professionals who can help you from start to finish with your website design and development in Miami.

Creating a new website takes careful precision, too much change too fast can slow business down meanwhile going too long without an update can have the same effect. Instead of trying to worry about managing the balance yourself, allow us to take the guesswork out of the equation and set your business at the perfect virtual momentum. Not only will we help build you a new website that is more interface friendly regardless of the device being used (phone, tablet or desktop) but we will also help smooth out the transition process leaving you with nothing to fear.You may ask yourself, why is the transition process needed? Will replacing my website with a new up to date model overnight truly devastate my company? The truth is without careful planning you will be lost to any bookmarked or favored pages a customer may have marked, your links will stop working and google may not pick up on your new website the way you would have liked. This is why consulting an expert to make sure everything is set in order and ready to be released is vital to updating your new website. We will fully review your website and its modifications before making any release official, ensuring you do not lose any online traction you have already fought to create.

Our personable and reliable service makes us who we are, so don’t hesitate, pick up the phone and dial today to get affordable website design for small businesses. We don’t want to erase the online presence you’ve already worked hard to build, instead allow us to build upon it and let it evolve into something better, faster and most importantly a design that will bring you the results you are striving to achieve. We want to build upon your online traction not slow it down, so by creating an easy to follow schedule we can plan a way to get your website the makeover it needs along with the appropriate strategy to implement it.

Why You Must Experience Internet Marketing Services Miami At Least Once In Your Lifetime

It is imperative for any business to succeed, they must have local presence in the minds of their customers. In a city as vibrant and unique such as Miami, it may take a little extra work to truly stand out amongst the competition. Smash Interactive Agency’s expertise will provide you with the tools you need in order to successfully create an online presence through internet marketing. With business plans that truly make sense we will be able to surpass your goals and double your targets. Sleep well knowing that our carefully calculated strategies are doing the work for you in raising profits and creating brand awareness online, even when you’ve closed up shop for the day.

Internet marketing services Miami is more than just increasing your online visibility.  Local Internet marketing involves truly getting to know your target audience and setting up both strategic and effective techniques to capture their attention and earn their business. To get the best local results it is best to partner with a local marketing and search engine optimization team that understands your target audience just as well, if not better, than you do. Smash Interactive Agency has years of experience in Miami handling internet marketing services for various industries and businesses, all of which have been able to rejoice in success and gain trust in a new lasting partnership. We believe that any business when pointed in the right direction has the possibility of success. By updating your website, optimizing your search engine results and creating content that will truly speak volumes to your audience you will find why marketing is referred to as a science that can be calculated with precision.

Smash Interactive Agency has been in the business for years serving small to mid-size companies such as yourselves in creating brand awareness and presence online in your very own community. Going local means more than just getting local expertise, it also means gaining the same personable convenience that you give your customers. We will be able to provide you with support 7 days a week and are always a simple phone call away. Without a shadow of a doubt we will be able to provide you not only successfully business marketing strategies but also personable and enjoyable service. As a team we will expand your virtual awareness and share the pride of success with you. Our personable and experienced staff prides themselves with superior customer service that you will truly appreciate. We understand the struggles of a local business and want to help you succeed the way we know how, through reliable and strategic online marketing campaigns.

If hiring a marketing strategist seems out of the budget, you will find that your return on revenue will cover the costs and more! We guarantee your success and look forward to introducing you to your new online virtual presence. You know, the one you always wanted but wasn’t sure how to set up. Help us help you, call today for your first consultation and start learning how we can make your online campaign even better.