Everyone today is obsessed with going mobile, which has become the catchphrase of the business world. You must have come across phrases like mobile optimized, mobile responsive and mobile friendly in the business industry, and wondered why everyone was hyping it up. If you want to know why going mobile was so important for businesses, it is because the future is all mobile.
People are no longer sitting at home and searching for stuff on their desktop, everyone has a smartphone now, with internet connectivity, which means they can search from anywhere, and at anytime. That is the meaning of going mobile, and any business that wants to make mark on their industry must look to make their online presence mobile friendly.
Go mobile or lose out on business
One of the most important things for businesses today is that they must focus on attracting customers, and the easiest way to do that is to add mobile friendliness to the website. Most internet searches are made from smartphones today, and that number is increasing on a daily basis. Businesses that are customer centric must have a strong mobile presence; otherwise they will get left behind.
Google has also started rewarding mobile-friendly websites, by pushing them up the search engine rankings, while non-mobile friendly websites have been demoted in the rankings. The writing is clearly on the wall, you either go mobile now, or lose out on business. If your business website isn’t mobile friendly, you will not appear in online searches on mobile, and your competition will take advantage by taking all your customers.
3 Mobile must-haves for businesses
To ensure that your online presence is mobile friendly, here are the 3 mobile must-haves for businesses:
•Mobile responsive website •Mobile friendly blog
•Mobile optimized email marketing
You must have a highly responsive and mobile website design, so that it is easier to navigate on mobile phones, and it achieves higher SEO rankings. You can find a lot of Miami website design services that offer high-class mobile websites.
If you want people to visit your WordPress website, you must emphasize on getting a mobile-responsive theme. It will ensure that your blog is easily searchable and can be navigated easily by people on mobile phones or smartphones.
Mobile Email Marketing
A report from Forbes showed that there had been an increase of 500% for emails that were opened on mobile. This clearly shows that people are more comfortable using their smartphones, and are more likely to check their emails on their phone, instead of on their laptop. Therefore, you must ensure that you invest in mobile email marketing, so that you can get a higher rate of people reading the emails.
Everyone today is using smartphones or mobile phones on a daily basis, and it isn’t a passing fad, but the future. All businesses that want to target customers, must adopt mobile-friendly tactics, and check to see whether their online presence is mobile friendly or not.