2 Digital Marketing Secret Tips For 2021
This year was not an ordinary one and every aspect of human society was impacted by it. Businesses especially took a great hit and everything about how we do business to how we market our business needed to be changed so as to accommodate the changes. So, if you are a business owner, and looking forward to 2021, then you must learn the marketing tips that will be perfect for the upcoming year, which is looking to be a continuation of this year! Given below are 2 important ones that you can discuss with your digital marketing agency in Miami so that you can implement them as soon as possible.
- Social media marketing is going to be the main thrust of digital marketing in 2021. Social media is already an important avenue for marketing for most businesses, but it will see rapid growth in the coming year. The quarterly budget for social media was 24% of the total US marketing budget in the second quarter of this year; it was a whopping increase by 13% from the same budget in quarter 1. However, don’t go in blindly and start marketing your business in every social media channel; you need to seriously consider your business goal before selecting the best performing social media platform for yourself. You need to calculate your engagement (by dividing the total number of likes, comments, shares, etc by the number of followers you have) to see which platform is giving you the best result. Also, conduct polls and ask opinions from your loyal followers regarding what type of content they like to see.
For example, if you have an e-commerce business, then your most popular choice is of course Instagram and Facebook. But it has been noted that the changes in the algorithm and sponsored ads have in fact lowered the amount of engagement with actual consumers in these two platforms. So, your goal in 2021 should be marketing your business in a less promotional manner on these platforms; rather create high-quality content, engage with influencers, and collab with other brands to market your company on social media.
- You also need to change the way you treat your SEO in 2021 because the way people search over the net has changed dramatically. Voice searches through Alexa or Siri are on increase; it is estimated that nearly 5.5 million Americans now shop regularly through their smart speakers. So, talk with your internet marketing Miami team regarding question-based content which can boost your ranking when speakers talk about their requirement to their smart speakers. Such contents are also featured more on the new Google snippet feature giving you an edge over your competitors. Another SEO tip you need to learn more about is local SEO. They are very vital especially for searches made through mobile devices (which is getting more and more important than computers). People are not going far from where they live nowadays, so, it is very common to ask their mobile to find a local business. Hence you need to be up to date with your Google My Business Account and see that your local content, information is correct and modified for voice search.