Every business needs a functional and responsive website that will help them make a convincing presentation to the public. Your site must contain necessary information about your business, provide instant answers to some of the questions your visitors may have and should be able to provide simple guidance on how best to obtain and use your products and services. As a small business, you need to establish a website that works for your company, and here is everything you need to know about that.
Difference Between Web Design and Web Development
Wed design and web development is not the same thing. While it is a technical issue, it is highly important for businesses who need the services of website creation experts to know the difference. Web design is about the front end of your website, the way it looks, and the beautiful graphics people see and engage with when they visit your site. This is usually known as the UX or User Experience development part of the website.
Web development has to do with the codes that are written at the back end to support the front end functions. This is the code that tells your website how to behave so that it can function properly when people come to visit. Both web design and web development are important to ensure that your business website functions and can support your plan to have a stable and functional representation on the internet.
How Your Business Can Benefit from A Proper Web Development
Build Your Business
A website offers you an immense opportunity to build your business and attract an audience and consumer base for your products and services. Gone are the days when a site is used for information sharing only, where it served more like a brochure. Nowadays, you have the power and tools to do as much as you want with your website to attract the kind of audience that you want.
You can use your website to:
Share your story
Create a lasting first impression
Pass beneficial information within a short time
Set up your team
Build an audience, etc.
Improve Your Credibility
No one would want to do business with you unless they are sure that you are credible. A website provides you the opportunity to show that you can be trusted, through your about us page, and when they find your business address, contact information, etc.
Enhance Your Online Presence
Small businesses that take their online presence as important as their physical offices usually benefit a lot. You see, your website is just like your office, only this time, it can be accessed by anyone from anywhere from around the world. Your online presence can help boost sales, attract more people to your business, and encourage growth.
Use Your Website to Promote Your Business
All of your marketing and promotions through emails, social media, or even physical adverts boil down to your website. No matter how beautiful your Facebook page is or you have millions of followers on Twitter and Instagram, you still need a site where you can drive relevant traffic to. A functional website will help promote your business, through blogging, email marketing, social media, infographics, and videos.
Boost Reputation and Authority in Your Niche
When you provide useful information on your site it doesn’t only help you to attract customers and satisfy your audience, it also boosts your reputation and establishes you as an authority on the topic and niche. Authority sites are better recognized by search engines and will appear more often on the first pages of search engine results compared to other sites.
What Makes Your Website Functional And Resourceful?
Navigation – As a small business, make sure your website is easy to navigate. People don’t have the patient to come to your website and spend the entire day looking for simple information. Make everything easy through proper design that supports quick and easy navigation.
Typography – Use relevant, beautiful, and clear typography. Focus more on function rather than aesthetics for this part. Typography is part of the beauty of your website, and it must be in the right size, shape, and color.
Hosting – Make sure your site is on a trusted host and choose the right hosting package. If you have high traffic, you might consider using dedicated web server or cloud hosting.
Mobile Friendly– Today, more people check a website and make a purchase online using their mobile phones. Don’t even launch your website to the public unless you know they will be able to access it through their mobile phones.
So, That Is It
Your website and web development efforts will be a tool for your survival as a small business. Create something that many visitors would like to engage with and make navigation and access easy. Avoid using flash or other plugins that slow down your website and have enough space between content. Let is shine.