The growth of search engines has changed the way we live our lives. For many years, people rely on road signs, and references, to know where to get services close to them. Now, they find it much more comfortable using search engines to find such businesses, since most of them now have an online presence and have been properly indexed by search engine crawlers.
Small Businesses need to pay attention to local SEO Miami because search engines now take it very seriously. Search engines have realized that people now want to locate businesses and services near them because it is more convenient.
The statistics for local SEO is fascinating and here are some of them.
• 50% of people who search local businesses visit the store within 24 hours
• 71% of people will first look up a business on the internet before visiting for the first time
• 89% of people search for local businesses, at least one time a week
• At least 76% of local searches usually end up in a phone call
Ten Benefits of Local SEO
Meet the New Yellow Pages
Yellow pages are known to provide contact information of businesses by category so that consumers can find the best service near them. People are now always on the go, and there is no time to be running through hard copy. Local SEO provides the perfect replacement or alternative for yellow pages.
You can now easily do local SEO for your business and expect people to find you. The introduction of a local SEO strategy means that you’ll be able to conveniently drive local traffic to your website so you can take advantage of all the consumers in your vicinity.
Local SEO is free to use. All you have to do is find the various avenues where you can register your business, and you’re ready to go. Also, you have the exclusive opportunity to make use of so many local SEO tools that are at your disposal, for no fees at all.
Increase Web Traffic
Many people who live around you can easily find you via online search. This will help increase traffic to your website and improve your conversion rate. We all know that more traffic from relevant searchers usually results in more profit over time.
Local SEO Is Easy To Achieve
Making your local business SEO compliant is very easy. Two ways to make this work includes providing accurate and relevant information on every platform where your business name is located. You can also make use of interactive google map which can provide direction to the front door of your office or store.
Crush the Competition
If your competitors are not taking local SEO seriously then you definitely have an edge over them. Why not take advantage of the opportunity to quickly dominate local search and keep the competition behind you for good.
Creating a digital marketing strategy for your business is a good idea that will work even better if you incorporate local SEO. Mobile marketing is getting more popular because people are now on the go and would rather search for businesses using their mobile devices than laptops.
Google My Business
Setting up your business page on the “Google My Business” platform will go a long way in ensuring that you make better ROI from your marketing investments. People around you can easily find you and 50% of search engine queries will visit your store.
Local SEO Strategy That Works
Depending on your kind of business, you are free to come up with your own local SEO strategy which can help to boost traffic further and promote your business. Every idea you use here is highly relevant and will go a long way in making your business come out the best among the rest.
Once people can locate your business quickly and you provide them with quality service, then you can rest assured of unlimited repeat business that will change your life.
Local SEO is something many small businesses are yet to take advantage of. Now that you know how important it is, your next step is to find out ways to begin implementation so you can make use of it to improve your business by driving more traffic to your website. Local SEO is free to use, provides unlimited opportunity, and can add value to your mobile marketing efforts.