A POWERFUL MARKETING APPROACH FOR ALL BUDGETS

With a history of maximizing results on client investments, Smash Interactive’s team of PPC specialists leverages first-hand experience, tactical knowledge, and real-time reporting to implement and manage successful campaigns.

Quality SEO and SERP Results From Our Miami PPC Agency

Trust our Miami PPC Agency to deliver high-quality SEO and SERP results to get your business at the forefront of search engines. We specialize in digital marketing services and can help propel your business.

Get Started

Contact Us to Schedule a PPC Consultation

Ready to get started with your next PPC campaign? Contact Smash Interactive to speak with our team about how we can improve your next digital marketing campaign. Please don't hesitate to reach out with questions! Our team is happy to provide more information about our PPC services.

Let's Talk!

What is Pay Per Click (PPC) Advertising?

Pay-per-click (PPC) advertising is a digital marketing strategy that allows companies to place ads on an advertising platform and pay the host of that platform only when their ad is clicked. PPC is a direct way to drive website traffic, rather than attempting to "earn" those visits organically through organic search engine optimization (SEO) methods. PPC offers a distinctive advantage for advertisers by enabling them to target potential customers in a more precise and targeted manner than traditional SEO techniques.

How Do PPC Ads Work?

PPC operates through a simple mechanism. We create ads and bid on specific keywords related to your business or product. These ads can appear on search engine results pages (SERPs), social media platforms, and various websites. The position of these ads is often determined through a bidding system, where the highest bidder for a specific keyword or phrase will have their ad displayed in the first position. Think of how when you type something into Google and the very first result you see has a little "Sponsored" indicator above it - that's PPC in action! It gets your ad at the top of the list, where most people generally click when searching for something.

An important thing to note is that it's not just the bid amount that determines ad placement. Search engines also use a quality score metric, which takes into account the relevancy and quality of the ad and its landing page. Search engines have authority, relevance, and user experience top of mind, so it is important to support your PPC ads with relevant content that converts traffic. This also helps you retain your top position and reinforce your PPC investment with organic results.

What is the Difference Between PPC and SEO?

While it is best for companies to incorporate both PPC and SEO in a campaign, it is also possible to have success by focusing on just one. The primary difference is that SEO focuses on getting search results through organic means. This includes things like writing blogs that include keywords commonly used by your target audience in the hopes that your page will pop up when they search those phrases. PPC centers on giving traffic to the highest bidder. The harder the word is ranked for, the more money you will have to spend, but the investment is worth it to have your site be the first result on a search query.

What is Cost-Per-Click?

In the world of PPC, cost-per-click (CPC) is an important factor to know. This involves the price you pay each time your ad is clicked. The higher the search volume and the harder it is to rank for a keyword, the higher the CPC will be. This is why it is recommended to try and be more specific with your keyword selection, as there can be ways to bump your position.

For example, you can throw money at "PPC services," but it is more of a generic term that will be more expensive to rank for via PPC. If you geo-target it a bit more and say, "PPC services in Miami," you will likely find better results.

This is where the science of PPC and general SEO best practices come into play and what makes digital marketing so interesting. At Smash Interactive, we can help you fight your way through the noise and competition to get in front of your target audience.

What are SERPs and Why Are They Important?

SERPs, or SERP, stands for search engine results pages. They are a search engine's response to a user's input. If someone googles "Italian restaurant," the results are what is referred to as SERPs. SERPs include organic search results, PPC ads, featured snippets (when the search engine automatically pulls an excerpt from your page and prominently displays it because it has determined it answers the question), videos, and more.

SERPs are critical to the success of a digital marketing campaign, as they determine where you land on a page when someone searches for something relevant to your business. For example, let's say you are trying to rank for "digital marketing agency Miami." When you type that phrase in, you may find that you rank for it, meaning you show up on the initial results page, but your SERP ranking has you all the way down the list at #10. More than likely, your link won't be clicked on because most users go with one of the top three results.

There are also SERP features like PPC ads and Featured Snippets that can push your page even further down, even if you rank #1 organically! This is why investing in PPC advertising is so important. With PPC, you are essentially punching your ticket to success with landing in front of your target audience.

Scalability

PPC campaigns can be easily scaled up or down based on your budget and overall project goals. If something comes up and you need to reroute funds to a more pressing item, PPC campaigns can be quickly toggled to put less money toward a certain keyword or ad. Once you are ready to get back on board, simply up the spend on the ad or keyword to get right back to where you were.

The Mighty Benefits of PPC Advertising

One of the primary benefits of PPC advertising is its cost-efficiency. Companies have full control over their budget, deciding exactly how much they wish to spend on their campaigns each day. This pay-per-click model ensures that money is spent only when potential customers actively engage with the ad, making it a highly efficient way to allocate advertising resources. We will work with you to determine your target audience and use our expertise to find when it would be most effective to invest more in certain ads, guaranteeing your page will get in front of the most eyes as possible.

PPC enables companies to tailor their campaigns to reach specific groups of people based on demographic factors such as age, location, or interests. This targeted approach ensures that ads are shown to those most likely to be interested in the products or services offered, leading to higher landing page conversion rates and more effective use of budgets. Part of our process involves identifying the right user personas associated with your product or service. By pinpointing which personas your company resonates with, we can then start getting into more specific demographic factors to find your users where they are.

PPC allows companies to track and analyze the performance of campaigns in real-time. Platforms offer a wealth of analytics and data, allowing advertisers to see the exact impact of their ads. You can track key performance indicators (KPIs) like clicks, impressions, click-through rates (CTR), and conversion rates to see what's working and what's not. This allows you to optimize your campaign for maximum performance continuously.

PPC advertising offers the fastest route to gaining visibility online. Unlike organic search methods, which can take months to yield results, PPC ads can start driving traffic to a website as soon as the campaign goes live. This makes PPC campaigns the perfect vehicle for new product launches, seasonal promotions, or other time-sensitive items. This immediate ROI is also helpful when trying to close in on your goals by the end of each quarter.

With PPC advertising, companies have more flexibility and control over their campaigns by being able to start, pause, or stop campaigns at any time, adjust budgets, tweak ad copy, and refine targeting criteria. This flexibility allows businesses to respond quickly to market changes or adjust their strategy to focus on what's providing the best ROI. Consumers' interests change fast! And PPC provides the best way of pivoting to meet that demand without losing any prior investment.

It means a lot to consumers when a company is at the top of their search results. It shows authority and trust in your product or service. The top results get the most clicks, so by investing in PPC ads, you put your company in the best possible position to succeed.

Are There Any Cons to PPC?

In marketing, there are always cons. With organic SEO, it is usually the length of time it takes for something to take hold. In PPC, it is a competition.

There are likely a lot of competitors vying for the same keywords and SERP as you, which means you will have to invest more capital to be successful. However, with the right tools and brains behind your campaign, you can maximize your investment and generate success.

What Goes Into Creating a PPC Campaign

PPC campaigns can be complex, so it is recommended to trust a professional digital marketing company to put them together. Once a campaign is created, managing it effectively presents another challenge.

Keyword research is often the first, and most critical, step of a PPC campaign. You can throw all the money in the world at something but it still needs to resonate with your audience and be something they would actually search for. Selecting the right keywords has a huge impact on the success of a campaign.

Another component is to create compelling ad copy and visuals within the ad. This is where knowing your target audience comes into play. For example, some companies may choose to focus on presenting their ads more visually with infographics or some type of design, whereas others may simply have a few bullet points with relevant keywords. Whatever the case, the supporting materials help push the user to a landing page, where there is an opportunity to present them with more content and convert them into viable leads.

How Our PPC Process Works

Contact Us

Reach out to Smash Interactive to get the ball rolling on your next PPC campaign. We'll ask a few questions to learn more about your business and then set a time to do more of a deep dive into your brand.

Research and Development

Our SEO and digital marketing experts will get to work creating a proposal around your specific campaign. This includes keyword research, ad mockups, content drafts, and more. We will present these materials to you and workshop accordingly based on your feedback to create a multi-faceted PPC campaign that will drive more clicks.

Turn on the Ads

With all the content finalized and the target locations set, it is time to turn on the PPC ads and start putting money toward them. We can help you determine how much is appropriate to spend based on the cost-per-click and your budget.

Enjoy Increased Conversion Rates

A successful PPC campaign will begin generating more leads in no time! We can adjust the campaign as needed if new keyword opportunities arise or if something isn't working. Our team is committed to your success, so we'll be sure to do everything we can to help you drive more leads thanks to your prominent SERP result.

Book Your PPC Consultation Today

What are you waiting for? Don't throw more money at another unsuccessful marketing campaign! Allow the experts at Smash Interactive to do the legwork for you. We'll find the right strategy to put to work so you can see the best ROI.