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Geo-Targeting: A Geo-Marketing Strategy for the New Age

Geo-marketing is one of the hottest buzzwords in the marketing industry these days. Everything is now connected to location. Businesses are slowly figuring out that it is a colossal waste of time, money, and resources to market to consumers that might remain out of their reach. Location-based technology is providing new marketing techniques to business owners and marketers alike.   So Why is Geo-Marketing a Big Deal? Using geo-marketing, businesses can conveniently and effectively make decisions about which customers to target, and when is the best time to target them. They can make use of location data from a specific location to create an all-encompassing digital map. The map can break down consumers’ data by city, suburban communities, and even neighborhoods. Using tools such as Google Analytics a business owner can map out very specific details of prospective customers and utilize them when the need arises. What Goes Into Geo-Marketing?…
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website layout

The basic aspects to consider when designing a new website

The design of a new website for local Miami business for the promotion of products and services requires a set of strategies designed for the site to be a seller and successful and achieve the mission that an entrepreneur or an SME has in the network. This is why to catch and awaken the interest of the user from the beginning, it is vital for a business in the network, after all the exit door is only within reach of a mouse click, here are few tips that will undoubtedly help to achieve it. Your page has to load fast You only have a few precious seconds to arouse their interest before they leave. Your visitors and probably you would not wait for 30, 40, or 50 seconds until the site loads, on the Internet time weighs a lot, when we surf the web you lose patience quickly, so it…
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digital search

Fundamental rules to improve the SEO ranking of your articles

While you are going to create a website or blog, you must carry out a keyword strategy to direct your ranking strategy in Miami. When you create an article, you must take into account your Keyword strategy. For this,you must be clear about your objective and what you want to convey. The first and most important point is the Keyword strategy.Google also values the quality of an article and takes it into account for online ranking. It enables you to bring your title at the top using SEO ranking locally in Miami. Choose a good title, and structure the content in subtitles Another of the most important aspects when it comes to writing is the structure that your content will have and how you will incorporate your Keyword.At this point will depend a lot on the length of the post you write, the theme and your style but there are…
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ppc-campaign-launching

Importance of Pay Per click

If we could combine the innumerable qualities of pay per click or PPC for you local Miami based business in a single paragraph, attributes such as economy, scalability, results, traffic, ease, agility, visibility, effectiveness, growth, and solution would undoubtedly be present. Which in itself are powerful arguments for you to use this advertising medium of your business on the Internet, and speaks very well of the technique and the medium? Its economy is very clear where you only pay for the click that customers make on your ads, which makes this medium the cheapest of all you can find in the market. If the economy is synonymous with income and utility, then it is better to be on your side when you want to advertise your products and services. Scalability is one of its attributes, consisting of being able to carry out campaigns from the smallest to the largest investment…
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online reputation management

What Is Online Reputation Management and How It Can Fix Your Business Image

What is Online Reputation Management? Gone are the days when customers were considered to be passive audiences in the grander scheme of things. By ‘things’ we are of course referring to a business’s sales targets or lack thereof. With social media giving them more authority than ever before, the humble customer has a voice today that is a force to be reckoned with. In other words, what they say goes as far as a company’s reputation goes because people like them take their word seriously. Regular interactions have made websites evolve into more than static brochures. Irrespective of business size, your customers are tweeting about you and posting reviews about their experience with your products/services. If you think you can ignore them like before, you are in trouble. This is where online reputation management in Miami or ORM comes into the picture. Basically, it helps businesses create strategies that can…
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ppc

The Intelligence Behind Using Pay-Per- Click for Business Marketing

A pay-per-click marketing strategy is a source of confusion for many people, especially the new entrepreneurs and marketers. Search engines provide various features and options to entrepreneurs to market their businesses,free of cost.Yet, some of the biggest corporate giants rely on pay-per-click marketing to increase their brand visibility. This leaves the newbie wondering, where’s the catch after all? Well, there is. Pay-per-click has its own set of advantages and any business can spin this marketing strategy into huge profits–if done right. Let’s dig deeper into the pay-per-click advertisement model and the intelligence behind using it for business marketing. Understanding Pay-Per-Click Advertisement Pay-per-click marketing in Miami is gaining popularity across the world. The feature, however, has existed for a long time. Pay-per-click is a feature of internet marketing where every time an ad is clicked, advertisers pay a fee. In return for this fee, advertisers get a chance to bid their…
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mobile-marketing

Trends, Forecasts and Stats to Create Winning Mobile Marketing Strategies in 2019

Brands need to be where potential customers are, and all the customers today are on their cell phones. While a decade ago, digital mobile marketing was conducted by brands that were ahead of their time, today it is a needed part of every business’ marketing plan. In fact, having a website that is mobile friendly is not enough to compete. In order to stand out and grab the attention of customers, businesses need to stay updated with the latest trends and stats. If you are aiming to have the best approach to mobile marketing in Miami, make sure you are aware of the following trends and stats: Data privacy of customers is a major demand today and rightfully so. 60% of app users do not download apps when it asks for access permission for things it has nothing to do with. 43% users uninstall apps because of the unreasonable demands…
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social-media-miami-smashinteractiveagency

5 Ways Businesses Can Get the Most of Social Media Stories

Social media stories are all the rage these days. Even commonplace things shown on social media can create quite a buzz. While social media is a great source for uploading and watching stories, it also provides an excellent opportunity to businesses for promoting their brands. Learn about all the ways businesses can get the most out of social media: 1.    Behind the Scenes The “mystery” concept is so last century. In these times, people need the details, the breakdown, the particulars and minutiae on what goes on behind the scene. Social media has already bridged the vast gap between businesses and their customers. With social media stories, a business can show them what goes on behind the curtains. When customers see the passion, drive, and hard work behind the scenes, it makes them closer and more loyal to the brand. 2.    Humorous Contact Every brand has an image, and if…
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Online shopping website

It’s Time for a New Website for Your Business

A giant corporation or a startup in this digital age can not survive without an updated website. If a business wants to live to tell the tale, then they must invest their time and money on designing an up-to-the-minute and rationalized website. It is no longer a choice but a powerful marketing tool to stay relevant in the digital world. Here’s why we think it’s time for every business to create a new website: 1. Unsecured Websites Are So 2018 Up until last year,it was pretty awesome to have a secure website. Today, it’s no longer a choice but an absolute requirement. Your new fangled website now needs to be secured and switched to HTTP. As soon as you take the leap, you will immediately see an increase in the search rankings. Pretty soon there will come a time when unsecured websites will receive zero attention. Before that time comes,…
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Online-Marketing by Smash Interactive

What is Online Marketing?

Have you always wondered if you’re the only one who has no idea what online marketing is? Don’t worry, you are not. Even though no marketing strategy is ever discussed without the mention of online marketing, not many of us know what this term actually entails. If you are a first-time marketer, small-business owners, new entrepreneur, experienced entrepreneur, or just a knowledge seeker, here’s what you need to know about online marketing. What is it? Before we move on to the detailed description of the term, let’s make one thing clear. Digital marketing, internet marketing,and online marketing are all the different names of the same sub section of marketing. Now that we have that out of the way, let’s learn the very basics of online marketing. Online marketing is just a kind of out reach in which all kinds of marketing efforts are executed online, in the digital world. Why?…
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digital marketing-smash interactive agency

5 Great Reasons to Hire a Digital Marketing Firm

In 2018, we saw massive progress and changes being madein digital marketing. One thing we learned from last year is that thedigital world is getting bigger than ever and in order for a business to survive, they must get onboard or remain unknown. Businesses today must rely on digital marketing firms to create their digital image, and here are five great reasons they shoulddothat: •    To Focus The secret to teamwork is letting everyone do what they do best, and coming together to create a masterpiece. A digital marketing agency miami takes control of a business’ online presence. As a result, the business can focus on excelling at their trade. Startups and small businesses cannot afford an entire department for digital marketing. What they want is an online marketing agency that can take command of that area of marketing for them. Apart from keeping a check and offering suggestions oradvice,…
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seo-miami

The Fundamental SEO Best Practices for Miami SEO Experts in 2018

There are some things in life that you can bet your most valuable objects on, and one of them is the continuous evolution of search engine optimization. Every year brings about a deployment of new tactics, and that means businesses must stay on top of their game to adopt the latest SEO tactics. That is fueled by the never-ending quest for ranking high on search engines. There is a lot of demand for Miami SEO experts, because companies don’t want to be penalized whenever Google changes or updates its algorithms. Businesses want to acquire the expertise of a Miami SEO expert, so they don’t neglect the foundational tactics of SEO in 2018. The current year is no different than all others that have passed before it, with some major SEO updates released by Google. To stay ahead in the rankings race, businesses are hiring Miami SEO experts with in-depth knowledge…
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social media miami Smash

Golden Rules for Miami Social Media Marketing Businesses in 2018

All businesses today must have an online marketing strategy, and one of its core components is social media marketing. There are a lot of businesses that assume they don’t need the expertise of a Miami social media marketing expert. However, they are making a huge mistake since social media marketing is something that needs to be refined and improved continuously. There must also be a strategy in place to deliver the right results. Smash Interactive Agency is a leading Miami social media marketing service with great expertise that produces results. We can help take businesses to the next level by implementing the golden rules for Miami social media marketing businesses in 2018. These are: 1. Publish Posts That Add Value Posting promotional material is vital for increasing visibility and branding of businesses on social media and is an important aspect of any social media marketing campaign. Businesses must add value…
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marketing agency miami

Essential Best Practices for Growing A Marketing Agency in Miami

The digital revolution is alive and kicking all over Miami, and that has sparked the emergence of dedicated marketing agencies in Miami. Most of these marketing agencies have ridden the digital wave to gain momentum and become highly successful as a result. Others have fizzled out and contributed to the vast numbers in the startup graveyard. So, what is it that makes a marketing agency more successful than the rest? There isn’t a simple answer to that question, because the path to success is different for every marketing agency in Miami. A successful marketing agency implements essential best practices that allow it to achieve exponential growth and become a leading marketing agency in Miami. If you’re thinking about growing your marketing agency in Miami, here are some of the essential best practices you must learn from and apply to achieve success: 1. Provide Value for Free A marketing agency must…
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digital-marketing-agency-miami

Best Practices A Digital Marketing Agency in Miami Must Adopt to Standout

To survive in the modern tech landscape, a digital marketing agency in Miami must create and implement a solid digital marketing strategy. All digital marketing agencies attempt to do that, but only a few manage to successfully implement it. The success of the agency depends on the right strategy, since that will transform into new customers, higher sales, and long-term growth. Online advertising has evolved over the past decade, mainly because of the shifting demands of consumers. Numerous studies have found that people are more likely to ignore digital ads and online banners, than those in newspapers, on the radio or television. A staggering 54% of users online don’t even click on banner ads anymore, as they don’t trust them. So, what must a digital marketing agency in Miami do in order to stand out from the rest, stay updated on trends, and ahead of the digital marketing curve? Here…
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social-media-marketing

Utilizing Social Media Marketing for Business Growth

There are about 2.46 billion people on social media globally, and 208.9 million US users, according to a 2017 report. Why is this important for your business growth? Social media provides an opportunity for businesses in Miami to engage with millions of people at their happiest moments. There are also endless tools, and the resources you have access to, is just unbelievable. Using social media to grow a business is not a new thing. Many large companies and multinational organizations are already using it to drive traffic, engage customers, deliver content, and promote their goods and services. Why Social Media Can Never Be Ignored Like everything else, social media has its bad side. Sometimes it can be frustrating, and other times, you might find it hard to catch up with anything. Some people even find it hard to understand how it works, and there is the endless pouring of negativity…
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local seo miami

What Makes Local SEO So Important?

The growth of search engines has changed the way we live our lives. For many years, people rely on road signs, and references, to know where to get services close to them. Now, they find it much more comfortable using search engines to find such businesses, since most of them now have an online presence and have been properly indexed by search engine crawlers. Small Businesses need to pay attention to local SEO Miami because search engines now take it very seriously. Search engines have realized that people now want to locate businesses and services near them because it is more convenient. The statistics for local SEO is fascinating and here are some of them. • 50% of people who search local businesses visit the store within 24 hours • 71% of people will first look up a business on the internet before visiting for the first time • 89%…
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Internet Marketing Agency Miami

SEO or PPC? Which Is Better for Your Miami Business?

No business in Miami can survive without having a working strategy to drive traffic to their website. Even when you have the best content, customer engagement strategy, and marketing technique, you still need an audience, who will eventually become customers. There are two ways to achieve this best, and that is SEO or PPC. So, which one of them is better for your business and what opportunities are available for you to utilize these to increase traffic and boost sales? SEO and All of Its Glory Search Engine Optimization is all of those things you do that help improve the visibility of your website or web pages on search engine results. SEO is free, basically, but you need to roll up your sleeves and do some serious work before you can get results. You need to create useful content, engage with your audience, use the right keywords, and pay attention…
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webdesign-and-development-issues

The Most Important Issues About Website Design and Development for Small Businesses

Every business needs a functional and responsive website that will help them make a convincing presentation to the public. Your site must contain necessary information about your business, provide instant answers to some of the questions your visitors may have and should be able to provide simple guidance on how best to obtain and use your products and services. As a small business, you need to establish a website that works for your company, and here is everything you need to know about that. Difference Between Web Design and Web Development Wed design and web development is not the same thing. While it is a technical issue, it is highly important for businesses who need the services of website creation experts to know the difference. Web design is about the front end of your website, the way it looks, and the beautiful graphics people see and engage with when they…
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Miami-Digital-Agency

How This Miami Digital Agency Can Help You Achieve A Successful Online Marketing Program

What is a digital agency and how can they help you grow your business through online marketing? If you look around, you will realize that most businesses are now taking online marketing seriously. Some are doing it by themselves, while others have one employee or two handling it for them. While the above two options are nothing bad, you don’t know how much you’re missing until you get a Miami digital agency doing your online marketing for you. It’s like hiring a professional painter to come and add a new coat to your home instead of doing it yourself; there is always a big difference. What Do Digital Agencies Do Anyway The world of marketing has changed. Less than two decades ago, you’ll need some big budget to be able to fund advertising campaign for your business, goods, and service, to get people’s attention. In those days, TV, newspapers, radio,…
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