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There are about 2.46 billion people on social media globally, and 208.9 million US users, according to a 2017 report. Why is this important for your business growth? Social media provides an opportunity for businesses in Miami to engage with millions of people at their happiest moments. There are also endless tools, and the resources you have access to, is just unbelievable. Using social media to grow a business is not a new thing. Many large companies and multinational organizations are already using it to drive traffic, engage customers, deliver content, and promote their goods and services. Why Social Media Can Never Be Ignored Like everything else, social media has its bad side. Sometimes it can be frustrating, and other times, you might find it hard to catch up with anything. Some people even find it hard to understand how it works, and there is the endless pouring of negativity…

The growth of search engines has changed the way we live our lives. For many years, people rely on road signs, and references, to know where to get services close to them. Now, they find it much more comfortable using search engines to find such businesses, since most of them now have an online presence and have been properly indexed by search engine crawlers. Small Businesses need to pay attention to local SEO Miami because search engines now take it very seriously. Search engines have realized that people now want to locate businesses and services near them because it is more convenient. The statistics for local SEO is fascinating and here are some of them. • 50% of people who search local businesses visit the store within 24 hours • 71% of people will first look up a business on the internet before visiting for the first time • 89%…

No business in Miami can survive without having a working strategy to drive traffic to their website. Even when you have the best content, customer engagement strategy, and marketing technique, you still need an audience, who will eventually become customers. There are two ways to achieve this best, and that is SEO or PPC. So, which one of them is better for your business and what opportunities are available for you to utilize these to increase traffic and boost sales? SEO and All of Its Glory Search Engine Optimization is all of those things you do that help improve the visibility of your website or web pages on search engine results. SEO is free, basically, but you need to roll up your sleeves and do some serious work before you can get results. You need to create useful content, engage with your audience, use the right keywords, and pay attention…

Every business needs a functional and responsive website that will help them make a convincing presentation to the public. Your site must contain necessary information about your business, provide instant answers to some of the questions your visitors may have and should be able to provide simple guidance on how best to obtain and use your products and services. As a small business, you need to establish a website that works for your company, and here is everything you need to know about that. Difference Between Web Design and Web Development Wed design and web development is not the same thing. While it is a technical issue, it is highly important for businesses who need the services of website creation experts to know the difference. Web design is about the front end of your website, the way it looks, and the beautiful graphics people see and engage with when they…

What is a digital agency and how can they help you grow your business through online marketing? If you look around, you will realize that most businesses are now taking online marketing seriously. Some are doing it by themselves, while others have one employee or two handling it for them. While the above two options are nothing bad, you don’t know how much you’re missing until you get a Miami digital agency doing your online marketing for you. It’s like hiring a professional painter to come and add a new coat to your home instead of doing it yourself; there is always a big difference. What Do Digital Agencies Do Anyway The world of marketing has changed. Less than two decades ago, you’ll need some big budget to be able to fund advertising campaign for your business, goods, and service, to get people’s attention. In those days, TV, newspapers, radio,…

Most business owners in the industry today struggle to understand the functioning of search engine optimization. They are frustrated when given the answer that an SEO specialist can’t provide you with instant or quick results, not using legal tactics that is. So, why does SEO take so long? There are a lot of different things that must be factored in search engine optimization, and to see the best results you will have to wait a certain amount of time. You can ask any Miami internet agency or Miami digital agency, and they will claim that they can’t guarantee results for at least 6 months. It seems to be a spinoff, but that is the truth, since search engine optimization isn’t easy, and does require time. The SEO experts at Smash Interactive Agency have been asked this question many times and they are going to address it once and for all.…

Search engine optimization has become a crucial part of online marketing, and content is king when it comes to digital marketing. If you want to achieve success in SEO, you require exceptional content marketing because without quality content, you will find it harder to rank on search engines. Content and SEO are important to one another, but why does SEO require so much content? There are a lot of businesses looking for quality Miami SEO services, but finding a reliable Miami SEO agency can be difficult. Fortunately, for you, Smash Interactive Agency has the answers to all your questions. Here is why SEO needs so much content: Emphasis on quality Search engine optimization is not easy by any stretch of the imagination, and you only learn the complete scope of it once you start optimizing your content. The ever-changing digital trends make it harder for businesses to rank their websites.…

Everyone today is obsessed with going mobile, which has become the catchphrase of the business world. You must have come across phrases like mobile optimized, mobile responsive and mobile friendly in the business industry, and wondered why everyone was hyping it up. If you want to know why going mobile was so important for businesses, it is because the future is all mobile. People are no longer sitting at home and searching for stuff on their desktop, everyone has a smartphone now, with internet connectivity, which means they can search from anywhere, and at anytime. That is the meaning of going mobile, and any business that wants to make mark on their industry must look to make their online presence mobile friendly. Go mobile or lose out on business One of the most important things for businesses today is that they must focus on attracting customers, and the easiest way…

The digital marketplace is growing at a fast rate. This is because businesses realize the importance of having an online presence and the benefits it brings. According to internet live stats, more than 200,000 websites are being developed and put up on the internet every minute. Just like the real world, the increased business activity has also brought in a lot of criminals to the cyber world. Hackers and data thieves can attack a website causing damage to businesses in many ways. A business can not only lose its reputation and customer trust, data hackers can also steal valuable credit card information from customers, as well as company bank account details that result in financial losses. Customer and visitor personal information is also at risk at the hands of hackers. Website Security In order to guard internet users, Google recently updated their Chrome browser which is used by hundreds of…

The first step towards building an online presence for your organization is to have a website. Think of it as your online house or office. Your website is how the world will know who you are, what you are offering and how they can benefit from working with your organization. It is important to have a good and polished house or you may not get many visitors. These days, it has become easy to put together a decent looking website with the help of online CMS providers. However, the template designs are fixed and they may not give you the functionality and customization that you need for your particular business. Unless you are an IT expert, you may find it difficult to design and create a website for your organization by yourself. Even IT experts find it difficult as they may know the coding process but lack the imagination to…

No one likes the process of deciding the marketing budget. Many business owners find it to be a very daunting process. But what if we give you a good way to manage your marketing budget for 2017? Here are some ways to make sure you achieve your marketing goals by setting the right budget. · Marketing Partners When managing your local marketing budget, knowing and recruiting both external and internal partners can be one of the biggest contributors to the marketing plan. In order to get better results, you should ensure that your partners are able to build and execute an integrated marketing plan. Generally, credible marketing partners pay for themselves with the revenue that is generated through digital marketing. · Self-Assessment Another thing that can help you manage your budget development is self-assessment. The first step in your budget developmental process is the genuine and honest assessment of where…

Do you know what sets successful businesses apart? For starters, it’s their Unique Selling Proposition (USP) and their credibility among the masses. It should be noted that the established businesses which we know of today may well have worked hard in their initial years in order to build a reputable image in the local market. Credibility is not easy to establish as it takes time and a lot of effort to do so. This is where local authenticity comes into play. It is all about building sound market reputation and differentiating your brand from that of your competitors in the local market. Once you establish a brand image, you will be able to enjoy a good return on investment in the long haul. Let’s help you understand more about local authenticity and how it is related to SEO. by onephoto - yayimages.com Is Local Authenticity Essential for a Business? Local…

If anyone knows how to start a year with a bang, it is the Miamians. And this time, it is the Miami Boat Show that has got everyone excited and lined up to attend it. This mega event is all set to proceed in the month of February and will last for 5 days, that is from 16th-20th of February. The event will be so huge that the seaport city will be expecting guests from different parts of the country. If you are out of the loop and don’t know about this event, then allow us to enlighten you. by korzeniewskidaniel - yayimages.com   Here’s everything you need to know about this epic event: Where Is It Happening? The Miami Boat Show 2017 will be held in the humungous and well-known Miami Marine Stadium. The popularity of the venue has made it a easy enough place to reach, even for…

A business not having a website is unthinkable. In this day and age, businesses without an online presence are unlikely to succeed.Talking about online presence, your website is what introduces you to the online world. Without a website, showcasing your business to your prospects is hard: this is the most basic reason for you to have a website for your business. Regardless of whether you’re a small business or a big corporation, a professional website is imperative to grow your business. There are a number of reasons for you to have professional web designer Miami for you business. Gain credibility In order to search for the products or services they need, most people today use the internet. By having a website, you will make your business more credible. If your potential customers aren’t able to find you on the internet, they will go to your competitors.On the other hand, if…

Commonly known as PPC advertising, Pay per click advertising is not a promise rather it’s an actual result known as ‘a click’. When you use pay-per-click advertising, you pay every time a potential customer clicks your ad. It is important for you to know that you cannot make payments in excess of your bid amount for keywords. Many people want to know how they can make their pay-per-click advertising effective. While there is no surefire answer to this, there are some ways that improve your PPC advertising campaign. Before we look at the ways that improve your PPC advertising campaign and make it effective, it’s important for you to know how PPC advertising works. An effective way to drive traffic to your website quickly, PPC advertising works via programs such as Facebook Ads and Google Adwords. Through the aforementioned programs, marketers specify the amount their willing to incur for each…

An acronym for search engine optimization, SEO can make you business prominent in online search results. Generally, websites that appear at the top in the search results drive more traffic and win more business than other sites offering similar products/services. If SEO is a relatively new term for you then here’s a bit of knowledge to get you educated on the topic. Focused on growing visibility in organic search engine results, SEO is a marketing discipline that encompasses both the creative and technical elements necessary for driving traffic, improving rankings and increasing awareness in search engines. There are many different aspects of SEO. An important SEO aspect is the creative/content aspect which encompasses your articles, infographics, images, and videos. How relevant or helpful your content is determines the chances of it being found on the web. SEO makes you visible to a local or global online audience looking in search…

Contrary to the popular belief, digital marketing is much more than a cheaper, easier alternative to high budget outbound marketing campaigns. For small businesses, digital marketing is a viable way to market their business. A very limited budget is what most small businesses have. As a result of this, they’re unable to spend excessive amounts on traditional forms of advertising. Fortunately, digital marketing levels the playing field for small businesses by allowing them to effectively market their business while staying within their budget. The importance of digital marketing is something most small business owners are well aware of. Without engaging your prospects and customers in a meaningful way, you can’t promote or sell your products or services. A great way to engage with your prospects and customers is using digital marketing channels such as social media and your website. Launching a digital marketing campaign is probably the best way for…

We have all heard about the local search engine optimization services in Miami and how mobile services are taking the world by the storm. They are reshaping the marketing strategies, transforming brands and customer experiences and by creating unique web experiences. There are more than 1,900 million mobile users in the world and as a marketer, you should know how to maximize the effect of the content on the mobile users if you want be successful. The local search engine optimization services Miami has can change the way your content is accessed, viewed and analyzed. Different SEO strategies and approaches can produce different results. It’s not just about showing up higher on our ERP’s; it’s also about how fast, accessible and accurate your brand information is online. As any prospective customer, you must value and appreciate a good customer experience because when our cell phones deliver the results that we…

It would be unfair to say that some aspects of web development take precedence over the others but at the same time, there are certain factors that set the stage for the audiences. They hook the visitors and reel them in and from then on, it’s the effort on your web designing that does the rest of the work.  Web Development in Miami, FL has been leading ahead in this regard and we too can learn a thing or two from their practices. After careful observation of techniques used during web Development in Miami FL, we came up with two dynamics that have been implied by the developers and have been ostentatiously noted by the visitors. Let’s see what they are: 1.     How Mobile Friendly is Your Website? The use of mobile phones has hit the roof. Research shows that 62.9% of people are actively using them as of 2016.…