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Pay-per-click (PPC) advertising, as the name suggests, is a marketing strategy where a business pays for every click their advertisement receives. It is increasingly gaining popularity with marketers as it allows businesses to advertise on the first page of search engines and attract a large volume of potential customers. Why Should You Choose PPC Advertising? Highly Specific: PPC offers you a lot of targeting options, allowing you to choose your audience effectively. Your ad can be displayed to the right buyer at the right time with the right keywords. Cost-effective: As you pay for every click you receive, you can evaluate where your money is going and manage your budget better. With PPC, the cost-per-click (CPC) is also lower if you use targeted single keyword ad groups (SKAGs). High Conversion Rate: Studies have shown that PPC advertising techniques such as Google Ads have a conversion rate of between 2.7 to…

There is an information overload in this day and age. With the vast amount of content online, customers have information available at their fingertips when they wish to buy something. Gone are the days when businesses would rely on outbound marketing to lure buyers. Nowadays, inbound marketing strategies are used to attract potential local Miami buyers. Instead of mass advertising to people, you need to figure out ways to make the customer come to you. It has thus become crucial for a business to build and grow their digital presence and improve inbound marketing techniques. With inbound marketing, the most important thing to focus on is building a solid lead generation strategy. This involves tweaking all digital marketing platforms, optimizing websites and social media, and search engine optimization (SEO) to cater to customers. Often, this process begins with a traditional lead generation funnel. Lead Generation Funnel The lead generation funnel,…

In the world of digital marketing, everything is a numbers’ game Advertising budget, ad spends, lead conversions, returns on investment (ROI). It can often get confusing for marketers to figure out how to use the company’s advertising money effectively. There is no tool that exists to calculate the ideal amount of advertising money that needs to be spent to generate maximum ROI.Calculating the advertising budget for pay-per-click (PPC) advertising is often a matter of trial and error. It is also compounded by the fact that there’s no way to predetermine how many clicks your campaign will get. In order to begin budgeting, a digital marketer needs to keep some specifics in mind: • Company goals regarding lead generation, revenue and profit • Ideal ROI • Current gap in spending • Tools to be used for PPC advertising • Costs for traffic needed to drive conversions • Important Key Performing Indicators…

Do you think you’re struggling to get customers to your local business? Being an owner of a small business in Miami can sometimes feel like a thankless job. You can run into multiple issues such as lack of funds, hiring new people, generating leads, high rents for your office space— the list is a gloomy one. Once the teething troubles are over, the issue of getting new customers and maintaininga steady stream of regular ones arises. But with the right marketing strategies, small businesses can grow successful pretty fast. So, what exactly are these strategies? Your business needs a failsafe online search engine optimization strategy, one that is centered on local SEO marketing. Did you know that four out of five customers rely on local search to look up details for local businesses online? This makes local SEO one of the most powerful tools for your business. Search engines generally…

In the Age of the Internet, it is no surprise that more people prefer to do most things online. Be it reading, working, or retail, the influence of the internet is too powerful to ignore. Recent studies have also revealed that most people in the United States prefer to shop online as compared to visiting conventional brick-and-mortar stores. And yet, not every business owner in the U.S. has an online presence. In fact, around 46 percent of small business owners do not have websites and 35 percent think they have no need for one. With the rise of e-commerce, it simply makes zero sense to not have a website for your business. There are many benefits to having Smash Interactive Agency build a website for your business. It Builds Trust Customers expect a business, no matter how big or small, to have a website. It lends enormous credibility to the…

It is easy to lose yourself in the world of tens of different marketing tools available online. Being a marketer in this day and age requires the acumen to choose the right advertising platform for your business in Miami. You need to keep your business objectives in mind and make sure your strategy is cost-effective. Of course all of that comes later. First you need to bring customers to your website. And not just that, you need to make sure people actually choose your business over the hundreds of other options available to them. An effective way to ensure that is to choose the right remarketing techniques. What is Remarketing? You know how you absent-mindedly visit a website sometimes? And its products start showing up in your browser ads and social media ads a few days later? That is an example of a business that has invested in a good…

The fear of mishandling budgets is omnipresent in a digital marketer’s life. There are often defined campaign budgets to stick to, key performance indicators (KPIs) to meet, and capricious clients to cater to. On top of all that, software tools that make your task easier— such as Optmyzr, ReportGarderden, Supermetrics, etc.— are expensive, and not every agency relies on them. However, budget pacing is integral to any pay-per-click (PPC) campaign and allows you to utilize budget spend effectively before the end of the budgeting cycle. It also helps marketers pace spend more smoothly throughout a cycle, ensuring maximum visibility for all advertisements. How You Can Track Budgets on Your Own Tracking Tools To track budget spend carefully, you can use widely available, free tools such as Google Excel or Google Sheets. The advantage of choosing these is that they allow daily refreshing and document sharing. It’s also easier to account…

While planning a Facebook campaign for advertising, you can run into a lot of challenges. The biggest concern is getting enough conversions after investing your time, effort, and money. After all, you’ve put in a lot of ad spend (and thought process!) into designing your campaign. In order to generate returns on investment (ROI), you need more sales. Here are some ways you can improve your Facebook Ads for better ROI. Conduct More Research About Your Audience The key to success with Facebook advertising lies inknowing your target audience.Facebook retail ads can be tricky in that they require you to have completed research before launching your campaign/ product. You need to select your target audience carefully beforehand. At the beginning of your campaign, it might take some time to generate leads as the Facebook algorithm attempts to understand your audience. A process called the “learning phase” is taking place, where…

As digital marketing expands, the paid search industry gets more and more competitive. With rising competition come rising costs to generate traffic and draw attention to your site. Once you understand the techniques you can use to rank your website higher on search engines, you can automatically bring down your costs per click (CPC) and optimize your marketing strategies. To improve your rankings, you need to work on your website’s quality score. Quality Score The quality score is a rating assigned by Google and other search engines to your digital campaigns or advertisements. It directly determines your ranking and affects the costs per click (CPC). There are three things that factor into calculating the quality score: • Keywords relevance • Landing pageexperience • Ads relevance Why Do You Need a Good Quality Score? If your ads are highly specific and relevant to the queries and terms used by people on…

Geo-marketing is one of the hottest buzzwords in the marketing industry these days. Everything is now connected to location. Businesses are slowly figuring out that it is a colossal waste of time, money, and resources to market to consumers that might remain out of their reach. Location-based technology is providing new marketing techniques to business owners and marketers alike.   So Why is Geo-Marketing a Big Deal? Using geo-marketing, businesses can conveniently and effectively make decisions about which customers to target, and when is the best time to target them. They can make use of location data from a specific location to create an all-encompassing digital map. The map can break down consumers’ data by city, suburban communities, and even neighborhoods. Using tools such as Google Analytics a business owner can map out very specific details of prospective customers and utilize them when the need arises. What Goes Into Geo-Marketing?…

The design of a new website for local Miami business for the promotion of products and services requires a set of strategies designed for the site to be a seller and successful and achieve the mission that an entrepreneur or an SME has in the network. This is why to catch and awaken the interest of the user from the beginning, it is vital for a business in the network, after all the exit door is only within reach of a mouse click, here are few tips that will undoubtedly help to achieve it. Your page has to load fast You only have a few precious seconds to arouse their interest before they leave. Your visitors and probably you would not wait for 30, 40, or 50 seconds until the site loads, on the Internet time weighs a lot, when we surf the web you lose patience quickly, so it…

While you are going to create a website or blog, you must carry out a keyword strategy to direct your ranking strategy in Miami. When you create an article, you must take into account your Keyword strategy. For this,you must be clear about your objective and what you want to convey. The first and most important point is the Keyword strategy.Google also values the quality of an article and takes it into account for online ranking. It enables you to bring your title at the top using SEO ranking locally in Miami. Choose a good title, and structure the content in subtitles Another of the most important aspects when it comes to writing is the structure that your content will have and how you will incorporate your Keyword.At this point will depend a lot on the length of the post you write, the theme and your style but there are…

If we could combine the innumerable qualities of pay per click or PPC for you local Miami based business in a single paragraph, attributes such as economy, scalability, results, traffic, ease, agility, visibility, effectiveness, growth, and solution would undoubtedly be present. Which in itself are powerful arguments for you to use this advertising medium of your business on the Internet, and speaks very well of the technique and the medium? Its economy is very clear where you only pay for the click that customers make on your ads, which makes this medium the cheapest of all you can find in the market. If the economy is synonymous with income and utility, then it is better to be on your side when you want to advertise your products and services. Scalability is one of its attributes, consisting of being able to carry out campaigns from the smallest to the largest investment…

What is Online Reputation Management? Gone are the days when customers were considered to be passive audiences in the grander scheme of things. By ‘things’ we are of course referring to a business’s sales targets or lack thereof. With social media giving them more authority than ever before, the humble customer has a voice today that is a force to be reckoned with. In other words, what they say goes as far as a company’s reputation goes because people like them take their word seriously. Regular interactions have made websites evolve into more than static brochures. Irrespective of business size, your customers are tweeting about you and posting reviews about their experience with your products/services. If you think you can ignore them like before, you are in trouble. This is where online reputation management in Miami or ORM comes into the picture. Basically, it helps businesses create strategies that can…

A pay-per-click marketing strategy is a source of confusion for many people, especially the new entrepreneurs and marketers. Search engines provide various features and options to entrepreneurs to market their businesses,free of cost.Yet, some of the biggest corporate giants rely on pay-per-click marketing to increase their brand visibility. This leaves the newbie wondering, where’s the catch after all? Well, there is. Pay-per-click has its own set of advantages and any business can spin this marketing strategy into huge profits–if done right. Let’s dig deeper into the pay-per-click advertisement model and the intelligence behind using it for business marketing. Understanding Pay-Per-Click Advertisement Pay-per-click marketing in Miami is gaining popularity across the world. The feature, however, has existed for a long time. Pay-per-click is a feature of internet marketing where every time an ad is clicked, advertisers pay a fee. In return for this fee, advertisers get a chance to bid their…

Brands need to be where potential customers are, and all the customers today are on their cell phones. While a decade ago, digital mobile marketing was conducted by brands that were ahead of their time, today it is a needed part of every business’ marketing plan. In fact, having a website that is mobile friendly is not enough to compete. In order to stand out and grab the attention of customers, businesses need to stay updated with the latest trends and stats. If you are aiming to have the best approach to mobile marketing in Miami, make sure you are aware of the following trends and stats: Data privacy of customers is a major demand today and rightfully so. 60% of app users do not download apps when it asks for access permission for things it has nothing to do with. 43% users uninstall apps because of the unreasonable demands…

Social media stories are all the rage these days. Even commonplace things shown on social media can create quite a buzz. While social media is a great source for uploading and watching stories, it also provides an excellent opportunity to businesses for promoting their brands. Learn about all the ways businesses can get the most out of social media: 1.    Behind the Scenes The “mystery” concept is so last century. In these times, people need the details, the breakdown, the particulars and minutiae on what goes on behind the scene. Social media has already bridged the vast gap between businesses and their customers. With social media stories, a business can show them what goes on behind the curtains. When customers see the passion, drive, and hard work behind the scenes, it makes them closer and more loyal to the brand. 2.    Humorous Contact Every brand has an image, and if…

A giant corporation or a startup in this digital age can not survive without an updated website. If a business wants to live to tell the tale, then they must invest their time and money on designing an up-to-the-minute and rationalized website. It is no longer a choice but a powerful marketing tool to stay relevant in the digital world. Here’s why we think it’s time for every business to create a new website: 1. Unsecured Websites Are So 2018 Up until last year,it was pretty awesome to have a secure website. Today, it’s no longer a choice but an absolute requirement. Your new fangled website now needs to be secured and switched to HTTP. As soon as you take the leap, you will immediately see an increase in the search rankings. Pretty soon there will come a time when unsecured websites will receive zero attention. Before that time comes,…

Have you always wondered if you’re the only one who has no idea what online marketing is? Don’t worry, you are not. Even though no marketing strategy is ever discussed without the mention of online marketing, not many of us know what this term actually entails. If you are a first-time marketer, small-business owners, new entrepreneur, experienced entrepreneur, or just a knowledge seeker, here’s what you need to know about online marketing. What is it? Before we move on to the detailed description of the term, let’s make one thing clear. Digital marketing, internet marketing,and online marketing are all the different names of the same sub section of marketing. Now that we have that out of the way, let’s learn the very basics of online marketing. Online marketing is just a kind of out reach in which all kinds of marketing efforts are executed online, in the digital world. Why?…

In 2018, we saw massive progress and changes being madein digital marketing. One thing we learned from last year is that thedigital world is getting bigger than ever and in order for a business to survive, they must get onboard or remain unknown. Businesses today must rely on digital marketing firms to create their digital image, and here are five great reasons they shoulddothat: •    To Focus The secret to teamwork is letting everyone do what they do best, and coming together to create a masterpiece. A digital marketing agency miami takes control of a business’ online presence. As a result, the business can focus on excelling at their trade. Startups and small businesses cannot afford an entire department for digital marketing. What they want is an online marketing agency that can take command of that area of marketing for them. Apart from keeping a check and offering suggestions oradvice,…