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A pay-per-click marketing strategy is a source of confusion for many people, especially the new entrepreneurs and marketers. Search engines provide various features and options to entrepreneurs to market their businesses,free of cost.Yet, some of the biggest corporate giants rely on pay-per-click marketing to increase their brand visibility. This leaves the newbie wondering, where’s the catch after all? Well, there is. Pay-per-click has its own set of advantages and any business can spin this marketing strategy into huge profits–if done right. Let’s dig deeper into the pay-per-click advertisement model and the intelligence behind using it for business marketing. Understanding Pay-Per-Click Advertisement Pay-per-click marketing in Miami is gaining popularity across the world. The feature, however, has existed for a long time. Pay-per-click is a feature of internet marketing where every time an ad is clicked, advertisers pay a fee. In return for this fee, advertisers get a chance to bid their…

Brands need to be where potential customers are, and all the customers today are on their cell phones. While a decade ago, digital mobile marketing was conducted by brands that were ahead of their time, today it is a needed part of every business’ marketing plan. In fact, having a website that is mobile friendly is not enough to compete. In order to stand out and grab the attention of customers, businesses need to stay updated with the latest trends and stats. If you are aiming to have the best approach to mobile marketing in Miami, make sure you are aware of the following trends and stats: Data privacy of customers is a major demand today and rightfully so. 60% of app users do not download apps when it asks for access permission for things it has nothing to do with. 43% users uninstall apps because of the unreasonable demands…

Social media stories are all the rage these days. Even commonplace things shown on social media can create quite a buzz. While social media is a great source for uploading and watching stories, it also provides an excellent opportunity to businesses for promoting their brands. Learn about all the ways businesses can get the most out of social media: 1.    Behind the Scenes The “mystery” concept is so last century. In these times, people need the details, the breakdown, the particulars and minutiae on what goes on behind the scene. Social media has already bridged the vast gap between businesses and their customers. With social media stories, a business can show them what goes on behind the curtains. When customers see the passion, drive, and hard work behind the scenes, it makes them closer and more loyal to the brand. 2.    Humorous Contact Every brand has an image, and if…

A giant corporation or a startup in this digital age can not survive without an updated website. If a business wants to live to tell the tale, then they must invest their time and money on designing an up-to-the-minute and rationalized website. It is no longer a choice but a powerful marketing tool to stay relevant in the digital world. Here’s why we think it’s time for every business to create a new website: 1. Unsecured Websites Are So 2018 Up until last year,it was pretty awesome to have a secure website. Today, it’s no longer a choice but an absolute requirement. Your new fangled website now needs to be secured and switched to HTTP. As soon as you take the leap, you will immediately see an increase in the search rankings. Pretty soon there will come a time when unsecured websites will receive zero attention. Before that time comes,…

Have you always wondered if you’re the only one who has no idea what online marketing is? Don’t worry, you are not. Even though no marketing strategy is ever discussed without the mention of online marketing, not many of us know what this term actually entails. If you are a first-time marketer, small-business owners, new entrepreneur, experienced entrepreneur, or just a knowledge seeker, here’s what you need to know about online marketing. What is it? Before we move on to the detailed description of the term, let’s make one thing clear. Digital marketing, internet marketing,and online marketing are all the different names of the same sub section of marketing. Now that we have that out of the way, let’s learn the very basics of online marketing. Online marketing is just a kind of out reach in which all kinds of marketing efforts are executed online, in the digital world. Why?…

In 2018, we saw massive progress and changes being madein digital marketing. One thing we learned from last year is that thedigital world is getting bigger than ever and in order for a business to survive, they must get onboard or remain unknown. Businesses today must rely on digital marketing firms to create their digital image, and here are five great reasons they shoulddothat: •    To Focus The secret to teamwork is letting everyone do what they do best, and coming together to create a masterpiece. A digital marketing agency miami takes control of a business’ online presence. As a result, the business can focus on excelling at their trade. Startups and small businesses cannot afford an entire department for digital marketing. What they want is an online marketing agency that can take command of that area of marketing for them. Apart from keeping a check and offering suggestions oradvice,…

There are some things in life that you can bet your most valuable objects on, and one of them is the continuous evolution of search engine optimization. Every year brings about a deployment of new tactics, and that means businesses must stay on top of their game to adopt the latest SEO tactics. That is fueled by the never-ending quest for ranking high on search engines. There is a lot of demand for Miami SEO experts, because companies don’t want to be penalized whenever Google changes or updates its algorithms. Businesses want to acquire the expertise of a Miami SEO expert, so they don’t neglect the foundational tactics of SEO in 2018. The current year is no different than all others that have passed before it, with some major SEO updates released by Google. To stay ahead in the rankings race, businesses are hiring Miami SEO experts with in-depth knowledge…

All businesses today must have an online marketing strategy, and one of its core components is social media marketing. There are a lot of businesses that assume they don’t need the expertise of a Miami social media marketing expert. However, they are making a huge mistake since social media marketing is something that needs to be refined and improved continuously. There must also be a strategy in place to deliver the right results. Smash Interactive Agency is a leading Miami social media marketing service with great expertise that produces results. We can help take businesses to the next level by implementing the golden rules for Miami social media marketing businesses in 2018. These are: 1. Publish Posts That Add Value Posting promotional material is vital for increasing visibility and branding of businesses on social media and is an important aspect of any social media marketing campaign. Businesses must add value…

The digital revolution is alive and kicking all over Miami, and that has sparked the emergence of dedicated marketing agencies in Miami. Most of these marketing agencies have ridden the digital wave to gain momentum and become highly successful as a result. Others have fizzled out and contributed to the vast numbers in the startup graveyard. So, what is it that makes a marketing agency more successful than the rest? There isn’t a simple answer to that question, because the path to success is different for every marketing agency in Miami. A successful marketing agency implements essential best practices that allow it to achieve exponential growth and become a leading marketing agency in Miami. If you’re thinking about growing your marketing agency in Miami, here are some of the essential best practices you must learn from and apply to achieve success: 1. Provide Value for Free A marketing agency must…

To survive in the modern tech landscape, a digital marketing agency in Miami must create and implement a solid digital marketing strategy. All digital marketing agencies attempt to do that, but only a few manage to successfully implement it. The success of the agency depends on the right strategy, since that will transform into new customers, higher sales, and long-term growth. Online advertising has evolved over the past decade, mainly because of the shifting demands of consumers. Numerous studies have found that people are more likely to ignore digital ads and online banners, than those in newspapers, on the radio or television. A staggering 54% of users online don’t even click on banner ads anymore, as they don’t trust them. So, what must a digital marketing agency in Miami do in order to stand out from the rest, stay updated on trends, and ahead of the digital marketing curve? Here…

There are about 2.46 billion people on social media globally, and 208.9 million US users, according to a 2017 report. Why is this important for your business growth? Social media provides an opportunity for businesses in Miami to engage with millions of people at their happiest moments. There are also endless tools, and the resources you have access to, is just unbelievable. Using social media to grow a business is not a new thing. Many large companies and multinational organizations are already using it to drive traffic, engage customers, deliver content, and promote their goods and services. Why Social Media Can Never Be Ignored Like everything else, social media has its bad side. Sometimes it can be frustrating, and other times, you might find it hard to catch up with anything. Some people even find it hard to understand how it works, and there is the endless pouring of negativity…

The growth of search engines has changed the way we live our lives. For many years, people rely on road signs, and references, to know where to get services close to them. Now, they find it much more comfortable using search engines to find such businesses, since most of them now have an online presence and have been properly indexed by search engine crawlers. Small Businesses need to pay attention to local SEO Miami because search engines now take it very seriously. Search engines have realized that people now want to locate businesses and services near them because it is more convenient. The statistics for local SEO is fascinating and here are some of them. • 50% of people who search local businesses visit the store within 24 hours • 71% of people will first look up a business on the internet before visiting for the first time • 89%…

No business in Miami can survive without having a working strategy to drive traffic to their website. Even when you have the best content, customer engagement strategy, and marketing technique, you still need an audience, who will eventually become customers. There are two ways to achieve this best, and that is SEO or PPC. So, which one of them is better for your business and what opportunities are available for you to utilize these to increase traffic and boost sales? SEO and All of Its Glory Search Engine Optimization is all of those things you do that help improve the visibility of your website or web pages on search engine results. SEO is free, basically, but you need to roll up your sleeves and do some serious work before you can get results. You need to create useful content, engage with your audience, use the right keywords, and pay attention…

Every business needs a functional and responsive website that will help them make a convincing presentation to the public. Your site must contain necessary information about your business, provide instant answers to some of the questions your visitors may have and should be able to provide simple guidance on how best to obtain and use your products and services. As a small business, you need to establish a website that works for your company, and here is everything you need to know about that. Difference Between Web Design and Web Development Wed design and web development is not the same thing. While it is a technical issue, it is highly important for businesses who need the services of website creation experts to know the difference. Web design is about the front end of your website, the way it looks, and the beautiful graphics people see and engage with when they…

What is a digital agency and how can they help you grow your business through online marketing? If you look around, you will realize that most businesses are now taking online marketing seriously. Some are doing it by themselves, while others have one employee or two handling it for them. While the above two options are nothing bad, you don’t know how much you’re missing until you get a Miami digital agency doing your online marketing for you. It’s like hiring a professional painter to come and add a new coat to your home instead of doing it yourself; there is always a big difference. What Do Digital Agencies Do Anyway The world of marketing has changed. Less than two decades ago, you’ll need some big budget to be able to fund advertising campaign for your business, goods, and service, to get people’s attention. In those days, TV, newspapers, radio,…

Most business owners in the industry today struggle to understand the functioning of search engine optimization. They are frustrated when given the answer that an SEO specialist can’t provide you with instant or quick results, not using legal tactics that is. So, why does SEO take so long? There are a lot of different things that must be factored in search engine optimization, and to see the best results you will have to wait a certain amount of time. You can ask any Miami internet agency or Miami digital agency, and they will claim that they can’t guarantee results for at least 6 months. It seems to be a spinoff, but that is the truth, since search engine optimization isn’t easy, and does require time. The SEO experts at Smash Interactive Agency have been asked this question many times and they are going to address it once and for all.…

Search engine optimization has become a crucial part of online marketing, and content is king when it comes to digital marketing. If you want to achieve success in SEO, you require exceptional content marketing because without quality content, you will find it harder to rank on search engines. Content and SEO are important to one another, but why does SEO require so much content? There are a lot of businesses looking for quality Miami SEO services, but finding a reliable Miami SEO agency can be difficult. Fortunately, for you, Smash Interactive Agency has the answers to all your questions. Here is why SEO needs so much content: Emphasis on quality Search engine optimization is not easy by any stretch of the imagination, and you only learn the complete scope of it once you start optimizing your content. The ever-changing digital trends make it harder for businesses to rank their websites.…

Everyone today is obsessed with going mobile, which has become the catchphrase of the business world. You must have come across phrases like mobile optimized, mobile responsive and mobile friendly in the business industry, and wondered why everyone was hyping it up. If you want to know why going mobile was so important for businesses, it is because the future is all mobile. People are no longer sitting at home and searching for stuff on their desktop, everyone has a smartphone now, with internet connectivity, which means they can search from anywhere, and at anytime. That is the meaning of going mobile, and any business that wants to make mark on their industry must look to make their online presence mobile friendly. Go mobile or lose out on business One of the most important things for businesses today is that they must focus on attracting customers, and the easiest way…

The digital marketplace is growing at a fast rate. This is because businesses realize the importance of having an online presence and the benefits it brings. According to internet live stats, more than 200,000 websites are being developed and put up on the internet every minute. Just like the real world, the increased business activity has also brought in a lot of criminals to the cyber world. Hackers and data thieves can attack a website causing damage to businesses in many ways. A business can not only lose its reputation and customer trust, data hackers can also steal valuable credit card information from customers, as well as company bank account details that result in financial losses. Customer and visitor personal information is also at risk at the hands of hackers. Website Security In order to guard internet users, Google recently updated their Chrome browser which is used by hundreds of…

The first step towards building an online presence for your organization is to have a website. Think of it as your online house or office. Your website is how the world will know who you are, what you are offering and how they can benefit from working with your organization. It is important to have a good and polished house or you may not get many visitors. These days, it has become easy to put together a decent looking website with the help of online CMS providers. However, the template designs are fixed and they may not give you the functionality and customization that you need for your particular business. Unless you are an IT expert, you may find it difficult to design and create a website for your organization by yourself. Even IT experts find it difficult as they may know the coding process but lack the imagination to…