Author Archives: Ashley Mcnairy

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PPC Advertising: Your Complete Guide to Google AdWords

Pay-per-click (PPC) advertising, as the name suggests, is a marketing strategy where a business pays for every click their advertisement receives. It is…
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Google Ads: How to Use the Digital Marketing Tool to Generate Leads

There is an information overload in this day and age. With the vast amount of content online, customers have information available at their…
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PPC Budgeting: How Much Should You Pay For Google AdWords?

In the world of digital marketing, everything is a numbers’ game Advertising budget, ad spends, lead conversions, returns on investment (ROI). It can…
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How to Get to the Top of the Local SEO Marketing Game

Do you think you’re struggling to get customers to your local business? Being an owner of a small business in Miami can sometimes…
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Why Your Business Needs a Website

In the Age of the Internet, it is no surprise that more people prefer to do most things online. Be it reading, working,…
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AdRoll: What Is It and How It Helps Remarketing

It is easy to lose yourself in the world of tens of different marketing tools available online. Being a marketer in this day…
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PPC Budgeting Tips and Tricks

The fear of mishandling budgets is omnipresent in a digital marketer’s life. There are often defined campaign budgets to stick to, key performance…
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Social Media Marketing: How to Get More Out of Facebook Ads

While planning a Facebook campaign for advertising, you can run into a lot of challenges. The biggest concern is getting enough conversions after…
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How to Lower Costs Per Click and Increase Traffic to Your Site

As digital marketing expands, the paid search industry gets more and more competitive. With rising competition come rising costs to generate traffic and…
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Geo-Targeting: A Geo-Marketing Strategy for the New Age

Geo-marketing is one of the hottest buzzwords in the marketing industry these days. Everything is now connected to location. Businesses are slowly figuring…
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