Category Archives: ppc

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PPC Advertising: Your Complete Guide to Google AdWords

Pay-per-click (PPC) advertising, as the name suggests, is a marketing strategy where a business pays for every click their advertisement receives. It is…
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Google Ads: How to Use the Digital Marketing Tool to Generate Leads

There is an information overload in this day and age. With the vast amount of content online, customers have information available at their…
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PPC Budgeting Tips and Tricks

The fear of mishandling budgets is omnipresent in a digital marketer’s life. There are often defined campaign budgets to stick to, key performance…
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How to Lower Costs Per Click and Increase Traffic to Your Site

As digital marketing expands, the paid search industry gets more and more competitive. With rising competition come rising costs to generate traffic and…
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Importance of Pay Per click

If we could combine the innumerable qualities of pay per click or PPC for you local Miami based business in a single paragraph,…
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