4 Rules of SEO Content Writing for Better Traffic
SEO is an integral part of today’s marketing plan for any business, whether online or offline. So, the demand for good SEO experts is always on the rise. If you are joining a SEO Agency in Miami as a SEO copywriter, here are some important things newbies need to know.
Traffic won’t come without research
Most people join as SEO copywriters because they have a passion for writing. They think that it is enough to write interesting things that are original without paying attention to keywords. But as an experienced writer will tell you, before you start writing, first you have to research about the relevant keywords regarding the topic you are going to write. Thankfully, there are many SEO tools available that help you do just that. Once you have the right keywords and original content, traffic will come naturally.
Make informed choice when selecting a topic
Once you have done your keyword research, the next important step is to decide what you want to write about. Much will depend on the keywords you are targeting; for example, a good result for the best tools to check backlinks will be much different from free backlinks checker. The best way to go about it is to do a google search for your primary keyword and see what kind of result comes up. If the top results are more “how-to” type articles, you can focus on that aspect.
Focus your attention on what the searcher wants
Just as customer is the king when it comes to retail industry, the searcher is the king when it comes to SEO and online marketing. The reason why Google is always updating their algorithms and changing how pages are ranked is because it wants to answer the queries of the searcher with as mush as possible relevant answer. With most people using their mobile devices to do search online, the intent of the searcher is more important than what he is exactly typing. Hence when you are creating content for a page, the focus should be on how much will it answer the intended question of the searcher. Then only will the content rank high on the search results.
But don’t forget the web crawlers
It is true that when you create content, you have to keep the searcher’s intent on mind. However, before the searcher finds you, your page needs to be discovered. And that will be done by bots called web crawlers. Hence, you first have to make sure your content is speaking to them before it comes in front of your targeted audience. For that, you have to make sure you use the right kind of SEO tools in your writing. The traditional ways of writing journalistic pieces may not work that well with a web crawler. So, write for the web crawler first before you write for the searcher.
So, these are four tips every new SEO copywriter working for SEO agency Miami should know about. SEO is a very interesting and promising career if you are open to learning new things and have a creative mind.