Does COVID-19 Virus May Affect Your PPC Trends?
Definitely COVID-19 is a global outbreak and health alarm all over the globe. Where people are confined to their homes, their jobs are affected. But if you are a webmaster or a blogger or doing online business, you might not worry thinking that COVID-19 is not a computer virus that may cause harm to you. But you should give it a review that whether your PPC Services Miami is affected by today’s breaking news – The COVID-19.
We are writing this blog to give you some possible threats to your online business and how it can affect your PPC trends. Well, almost every business today is get affected by the Corona Virus and PPC is no exception. Yeah, but if you are selling masks, sanitizers, tissues, etc, then you might get lucky.
Here in this blog, we are going to share some of the PPC trends that may have so far affected your Advertisement revenue through the internet. Along with that, you will also read about the trends that are expected in the next few weeks or months maybe.
Corona Virus Search Trends
It is not that this is the first time in the history that any such epidemic is spreading but COVID-19 has to break all the records. It is from the family of the SARS virus nearly 2 decades ago. In the years 2009 and 2016, the Swine flu and Zika virus were spread rapidly but the intensity was not as serious as that of Corona. However, Corona has a bit lower death rate than Ebola which had a 40% death rate.
The interest of the readers is increasing in the current virus and is likely to increase even more in the future. However, the level of interest by the readers may vary depending on the location, environment, and the level of precautions one may take for preventing it.
Effect of Media and News in the PPC Trends of Corona Virus
Yes, of course, the effect of news and media plays a very important role in raising the search results of Coronavirus. PPC services Miami, has revealed that the impact of corona in PPC for the various industry like travel, hotel, etc is major and can’t be ignored. According to one of the top PPC Agency Miami, as the travel restrictions will be lifted from different countries, the increasing trend in PPC may start falling down.
You Can’t Imagine That There Could be Any Positive Side of the Virus
On the other hand, when everyone is cursing the virus, there is a good side to the virus for the web industry. Because the search result for the keyword ‘Corona’ is increasing very fast. Also, searches for cleaning and protective items like sanitizer, wipes, tissues, face masks, etc for the virus are also growing fast on the internet.
However, the benefits of advertising through PPC will be benefited to a small group of advertisers and to not all webmasters will be lucky.