Does Influencer Marketing Prevail in 2020?
Almost every person who has access to the internet today is present on at least one of the many social media platforms. They are a source of entertainment, communication, information and business. Many brands now approach social media influencers to market their brand and get sales done via a casual approach. Paid ads, guest features, and a dozen other methods have found their way into social media, and now social media marketing campaigns are quite common and are flourishing as well.
Social Media Marketing Through Influencers
Influencer marketing is all about promoting your brand and in most cases, your specific product. They have a massive yet loyal fan base, and when they recommend their fans to go forward and buy something because they are using it as well, people get influenced and purchase the same from your website or digital store. But it isn’t as straightforward as it sounds. There are lots of factors that chip-in, and for the same reason, you can always join hands with social media marketing agency Miami.
It all starts when you pick a particular social media platform. For instance, let’s take the example of Instagram. Now on Instagram, you’ll find many people, pages, celebrities and icons with millions of followers. However, it’s critical to understand that an increased number of followers doesn’t imply a massive jump in the sales numbers. Here, you need to study and examine the posts of the influencer, his/her social media presence and of course the money negotiations.
It would be best if you approached an influencer that has a close connection with your product. For a simple example, if your product is a speaker, then it’s wiser to approach a disk jockey with 10 million followers than a footballer with 20 million followers. You might think that this is a straight loss of 10 million views. However, the conversion rate would be much higher in the case of disk jockey because your product overlaps with the disk jockey’s day to day requirements. Also, you’ll save a lot of money in comparison to the footballer who had double the followers. That’s just one way of doing it, and when you proceed with social media marketing Miami, you’ll come to know of the other aspects too.
The Importance of Remote Working
Earlier, remote working wasn’t regarded as a “safe” approach to getting your work done. The reason behind such an opinion was the physical absence of the designated individual responsible for your work submission. However, today the remote workers work on digital contracts and have finally managed to win the trust of a good chunk of the audience. As we move along the bandwagon of technology, the day isn’t far when remote working would get equal stakes as office working.