SEO: Future trends for Upcoming years
SEO tactics have been continuously evolving in the past few years. Google continuously updates the algorithm year by year. So you have to learn about new trends and updates to be part of a competitive market. If you talk about SEO, it is a long-term marketing strategy. It works to improve a website’s visibility in search results in an organic way. The main goal of SEO is to rank a website higher on the SERPs (search engine result pages). In this post, our SEO Miami-based team will discuss the trends of SEO for upcoming years.
Have a look:
Zero Click Outcomes
Maybe it will look like a depressing trend for you, but you need to be aware of it. In 2019, research showed that more than 50% of users take information from Google searches. That means they did not visit or click on the business’s website. They visit your website from your Google My Business page or Google Maps information for your business. Also, it is very crucial to create rich content on the website with a focus on keywords that bring people to your business website.
The last of the SEO trends in 2023 that we’ll look at is video marketing. Over half of all consumers believe that videos help them to make purchasing decisions. With more video content being watched, you’ll want to make it an element of your SEO strategy if you are not following it.
To ensure that your website is optimized for voice search, we must suggest you focus on long-tail keywords. This is because users may be using full sentences for voice searches. Make sure that your website is mobile-friendly, as many people use voice search on their mobile devices.
Previously, it was just about submitting your website and sitting back. Today, businesses want to do everything if they want to see results. As per the research, localized search traffic is exploding (up 45% from 2013 to 2018). So, without a doubt, everyone wants a piece of the pie. They do lots of research on their local SEO strategies. It has become an important topic for small businesses.
Look at what exactly is happening with local SEO right now and why it matters a lot for future years: In 2020, it is estimated that more than half of all searches will be local. The number of mobile device searches has doubled since 2013 (up to 80%). So it becomes very crucial to optimize your website for mobile phones.
These are a few trends you should follow if you are part of the SEO industry. If you are looking for the same service, our Miami SEO experts are here to assist you.