5 Facts about Search Engine Marketing Everyone Thinks are True

Very few people have actually bothered to study about search engine marketing in detail and learning about the true nature of its procedures, methods, effectiveness and results. Those who have failed to learn these intricacies have ended up creating false information or believing in hearsay. Not just that, but some have also taken to practicing the wrong methods of search engine marketing. Not to worry though because in this blog, we have taken it upon ourselves to see to these forged facts and to debunk myths where needed:

search-engine-marketing

1. Search Engine Optimization and Website Optimization are One and the Same:

Just because they both contain the word “Optimization” doesn’t makes them similar. In fact, they are far from it. SEO is a niche of Search Engine Marketing and focuses on a website’s ability to appear easily on the search engine. On the contrary, when we talk about website optimization, we are referring to the procedure of shaping a website in such a way that it provides the best user experience to the visitors.

2. Content is the Queen:

In case you are thinking that we got the famous catchphrase wrong; we didn’t. There is no denying the fact that content is the backbone of good and successful search engine optimization, website optimization and search engine marketing. However, it is not everything. Quality content alone will not bring visitors pouring in nor will it get you a high ranking. For all we know, good content might be lying lost somewhere amidst a  site with bad architecture or one with little to no on-page optimization.

3. Small Business Have Nothing to do with SEM:

This is yet another common misconception. Small businesses have as much right to search engine optimization as any other big corporation. A small business can always benefit from a little better visibility in a search engine. Also, like search engine marketing services in Miami, the cost and charges of maintaining it are quite affordable. So no matter how small or big the budget is, a business can always invest in a project like this.

4. Want to Boost your Ranking? Try AdWords:

Just because AdWords is introduced by Google doesn’t necessarily mean using it will help you win. In fact, AdWords is more about making money WITH the ranking rather than THROUGH the ranking. So, any traffic increase through it should not be mixed up with organic traffic.

5. Rankings are an Unfair Game:

Many believe that one can only rank higher in a search engine if they have money. They are wrong. The concept is quite simple actually. People write something in the search bar and get results. These results are genuine and their ranking is based solely on their keywords, content and link building.

So, now that you know what is true and what is not, you too can take part in the race and make your business thrive with SEM.

Designing SEO Friendly Website — A One Way Ticket to Generating High Traffic

Website design and SEO services in Miami is teaching us to bring order to the chaos. It’s about time that we learn that websites offer more than their face value. Designing a website not only plays a huge part in increasing sales and in building a brand image but it also helps greatly with SEO campaigns, given that we create a website that is SEO friendly. It’s like two birds with one stone. When we create a website in the right way, we can end up with better functionality and operation.

Forget the traffic and the visitors; in fact, think of SEO as something that helps in optimizing user experience along with increasing business. It needs strategy to not only create content that is shaped around relevant keywords but also a website that is built around the same ones. Let’s discover some of the key components of building a SEO friendly website:

SEO friendly website

1.Knowing your Business Inside Out:

You cannot work on something if you don’t understand it. Similarly, you need to clearly understand the goals and targets of your business. Each page of the website should be covering some key aspects which go into making an SEO friendly website. Every keyword, every link, every piece of content and every video should be created in such a way that it drives traffic and helps give users a high-end experience to ensure that they return back for more. There should be a defined call to action and platform for the visitors to express their opinion. Above all, the website must contain authentic and new information with such a solid framework and strong themes that your target audience is left with no choice but to see for themselves what all the fuss is about.

2.Information Architecture (IA):

Remember how we talked about orders and chaos? That is what Information Architecture (IA) is all about. It helps you with the placements, labeling, organizing the content and connecting the website to other pages of the internet so that it makes it easier for the visitors to move from one page to another. While it may not be researched or proved, a site that is easy to navigate and handle is preferred by people compared to the sites that are not, regardless of the quality of the goods or services offered.

3.Making it Easier for the Search Engine to Spot your Website:

Came across a really good website at night and couldn’t find it when you went back to search for it on Google the next day? No matter how accurately you remembered the name or the details, you just can’t find it. Don’t worry; it’s not you, it’s the website. The distinguishing factor of a SEO friendly website is that it is ridiculously easy to find on Google or Bing, probably because their links are text-based instead of being image-based. Acknowledge this issue and see how the traffic on your page increases.

4.Maintaining the Website:

Upgrading and updating your website also helps it achieve the top rank on the Google ranking list. Also, keeping it working smoothly, posting daily news and updates and introducing new things will help you stay in line and go head to head with your competitors.

If you want to be successful in your endeavors to build a sound website, than make sure you hire professional and reputed website design and SEO services in Miami.