Top 4 SEO Trends to Watch Out For In 2022
Getting ready before a year starts puts you ahead of your competitors. So, for your online presence to shine out in the coming year, you need to know and pay attention to the SEO changes you can expect in 2022. To help you out, here are the top ones.
The most important aspect of your SEO, as SEO experts in Miami Beach will tell you is the content on your page. That is because Google algorithms are coming down hard on those pages that have misleading titles and irrelevant content. So, if you want your SEO ranking to be ahead, you will have to produce high-quality content. Today anyone can have a good ranking by linking unnecessary sources; however, Google is becoming very good at identifying these unreliable links to the content. Hence make sure you have good content with the right SEO keywords.
2022 is going to be the golden year for AI-enabled smart home devices. Alexa and Google Assistant will be more used to search things online than smartphones or laptops/desktops. Hence if your SEO is geared towards the latter only, then you need to change that in the coming years to make sure your pages rank high in all kinds of searches. In the same vein, searches in the local languages are also going to matter when it comes to AI-driven voice searches. A report from Kleiner Perkins shows that there is an extreme surge in voice searches in over 60 languages. Hence you will need to talk to your SEO agency regarding tapping into this new revolution.
Online shopping rose to a remarkable height during the COVID-19 pandemic worldwide and Google has taken a keen note of it. So, if you are in this industry, you need to pay attention to the recent Google launch Shopping Graph. Google always has its own shopping search engine, but it was never as good as that of Amazon or Shopify. The new Shopping Graph is going to be an AI-enhanced model that is going to provide a dynamic result based on many parameters like reviews, brands, changing sets of products, etc. The results shown will be in real-time so that shoppers can only find products that are in stock right then. They are also working with Shopify to feature products from that platform in Google.
Another new thing that Google introduced this year and will become very relevant next year is “passage ranking”. It is suggested that this feature will affect about 7% of all search queries across all languages globally. Very few people have exact knowledge on how this works right now, but as suggested by representatives of Google, your traditional SEO signals like headings and page titles will matter in it. The aim is to find context-specific results for a query. So, if you haven’t finalized your SEO goals for next year, it is time to consider this factor while talking with the company doing your web development in Miami beach.
So, these are the top four things to look out for in SEO in 2022. How many of these have you implemented yet?