Have you always wondered if you’re the only one who has no idea what online marketing is? Don’t worry, you are not.
Even though no marketing strategy is ever discussed without the mention of online marketing, not many of us know what this term actually entails.
If you are a first-time marketer, small-business owners, new entrepreneur, experienced entrepreneur, or just a knowledge seeker, here’s what you need to know about online marketing.
What is it?
Before we move on to the detailed description of the term, let’s make one thing clear. Digital marketing, internet marketing,and online marketingare all the different names of the same sub section of marketing.
Now that we have that out of the way, let’s learn the very basics of online marketing. Online marketing is just a kind of out reach in which all kinds of marketing efforts are executed online, in the digital world.
Why? Because lately, people have begun to spend more and more time online, rather than in the real world. For instance, when we walk on the streets, or take a ride from home to work, we have our eyes locked on too mes form of electronic device.
All the billboards outside, are not getting the same kind of attention they used to get before, not that anything can replace that kind of advertisement, but with such a large audience online, businesses can not afford to let go of an opportunity like that.
In short, all kinds of efforts made by a business to appear online and to build a strong online presence is called online marketing.
Understanding the Common Mumbo Jumbo of Online Marketing
• SEO (Search Engine Optimization)
Search engines play a large part in building a business’ online presence. If online marketing is done right, then keyword searches related to a business,makes the business’s website rank high on the search engine result page (SERP).
There are two ways to rank high on search engines, through paid search results or organic search results.
• Ranking Algorithm
Most people seem to trip as soon as terms like ranking algorithm appears.
It really is easy to feel lost when people start talking numbers and using jargon that sounds otherworldly.Just think of ranking algorithm as the black box that every search engine owns. This black box determines which website appears on the SERPs.
Don’t worry, all you need to do is understand this. Online marketing agenciesare well aware of these algorithms, and that’s how they design a successful online marketing strategy.
• Lead Generation/Lead magnet/lead nurturing
These three terms are not alike, but one of them can’t happen without the other hence they need to be understood alongside each other.
Lead generation is pretty much self-explanatory. Leads are the customers, and generating them means capturing their interest.
Lead magnet refers to luring your customers even further. You offer them something free in exchange of their email IDs. Sending PR packages to successful social media personalities is also a lead magnet.
Lead nurture is making them take the final step and becoming your customers. For that, you’ll need to nurture them, and follow-up with them through different means.
You don’t really have to know more than this, if you don’t want to. As far as online marketing is concerned, online marketing firms like Smash Interactive Agency are more than versed in this art. Reach out to them to build a strong online presence for your business today!