Author: admin_smash

Importance of Pay Per click

If we could combine the innumerable qualities of pay per click or PPC for you local Miami based business in a single paragraph, attributes such as economy, scalability, results, traffic, ease, agility, visibility, effectiveness, growth, and solution would undoubtedly be present. Which in itself are powerful arguments for you to use this advertising medium of your business on the Internet, and speaks very well of the technique and the medium?
Its economy is very clear where you only pay for the click that customers make on your ads, which makes this medium the cheapest of all you can find in the market. If the economy is synonymous with income and utility, then it is better to be on your side when you want to advertise your products and services.
Scalability is one of its attributes, consisting of being able to carry out campaigns from the smallest to the largest investment of money, from the smallest to the largest market reach, from least to greatest impact. Scalability allows any business of any size to venture into advertising and online marketing. Otherwise, new ventures and small businesses would be excluded.

Ease of payment per click

Management looks for results; businesses need the results to move forward in their efforts, all use the results to corroborate that they are on the right track, and this is a targeted tool aimed at results, in the payment of the money, in the attainment of clients, and the sale of services.
The virtual stores have among their objectives the achievement of traffic of prospects and visitors to their website, attracting them to their content, selling their solutions and services, developing relationships with customers. But to achieve consumers and customers, you must start by getting traffic to the web, which can be done perfectly through pay per click, becoming an excellent alternative.
Having tools that are easy to use and implement, combined with the agility to obtain results, is a real treasure, and if it is this tool, you already know what you should and can use to get it. Enter Google right now, review its tools, check its effectiveness and design your advertising campaign to grow your business.

Pay per click for all local businesses in Miami

If they tell you that the payment per click is cheap, appropriate to your size and business needs, results-oriented, traffic generator to your website, easy to use and implement, it is better. PPC is agile to obtain business objectives, gives visibility to your company and virtual store, allows you to limit the investment to your possibilities, serves as an indicator of results, and is perfect for any business to implement it in times of restrictions and crises. Would you like to try? Surely yes.

At this point, your mind will be indicating the importance of pay per click, showing that it is a convenient way for your business to travel because there is no shortage of arguments and hypothetical benefits. But what is missing to close the circle and check these advantages, is that you decide to use the tool, make a small advertising campaign test, get up to the free trial if you propose, that is, to act. Because if the technique and available resources are not put into practice, it will not help. So, go ahead, and use pay per click, Google is waiting for you and your business needs it.

What Is Online Reputation Management and How It Can Fix Your Business Image

What is Online Reputation Management?

Gone are the days when customers were considered to be passive audiences in the grander scheme of things. By ‘things’ we are of course referring to a business’s sales targets or lack thereof. With social media giving them more authority than ever before, the humble customer has a voice today that is a force to be reckoned with.

In other words, what they say goes as far as a company’s reputation goes because people like them take their word seriously. Regular interactions have made websites evolve into more than static brochures.

Irrespective of business size, your customers are tweeting about you and posting reviews about their experience with your products/services.

If you think you can ignore them like before, you are in trouble. This is where online reputation management in Miami or ORM comes into the picture. Basically, it helps businesses create strategies that can influence public perception online. If done strategically, it can drive opinion about a business’s products and/or services according to its target needs.

Here are some tips that can help you do that and more:

Fix Negative High-Traffic Articles

Some people may have mentioned your brand in old articles, reviews, guides or other online content. But if the content portrays your business in an unfair and negative manner, that may be a problem. If those articles receive heavy organic traffic, that is a lot of people reading inaccurate things about your company.

Don’t panic. The best way to nip the issue in the bud is to locate those articles ASAP and post rebuttals. This is where brand ambassadors come into the picture. They are trained to locate such content and create social proof that proves them wrong.

They do that by responding to negative reviews as and when they crop up and by encouraging happy customer to post feedback. Use incentives such as special offers in exchange for testimonials to make the process smoother.

Deal with Detractors Silently

If someone writes something unflattering about your brand, don’t call them out for it via comment. All that will do is highlight an issue that should be taken care of silently. Plus, malicious posters may take that as an opportunity to twist your words and use them against you.

In other words, if you respond negatively, they will use it as ammunition to malign you further. Remember, the damage is done the instant someone tweets negative reviews which increases the damage. If the attack is unprovoked and has no basis in truth you can choose to take legal action and inform the poster via email.

This will do two things. One, it will help you silence haters without letting your customers know. And two, it can help you discourage anyone else you tries to malign your business reputation.

Final Thoughts…

The fact is that owning a business does not stop at sales management. You also need to manage its reputation online to ensure it remains relevant to target customers. If you are looking for online Reputation Management in Coral Gables, look no further than Smash Interactive. They are known for working fast without comprising the results their clients need.

The Intelligence Behind Using Pay-Per- Click for Business Marketing

A pay-per-click marketing strategy is a source of confusion for many people, especially the new entrepreneurs and marketers. Search engines provide various features and options to entrepreneurs to market their businesses,free of cost.Yet, some of the biggest corporate giants rely on pay-per-click marketing to increase their brand visibility.
This leaves the newbie wondering, where’s the catch after all?
Well, there is. Pay-per-click has its own set of advantages and any business can spin this marketing strategy into huge profits–if done right.
Let’s dig deeper into the pay-per-click advertisement model and the intelligence behind using it for business marketing.

Understanding Pay-Per-Click Advertisement

Pay-per-click marketing in Miami is gaining popularity across the world. The feature, however, has existed for a long time.
Pay-per-click is a feature of internet marketing where every time an ad is clicked, advertisers pay a fee. In return for this fee, advertisers get a chance to bid their ad placement on search engine results.
The free advertisement model requires advertisers to earn this placement by abiding by the search engine algorithm, whereas pay-per-click is a way of buying that placement.

How Is Pay-Per-Click Beneficial For Businesses?

Here are the top most reasons for businesses to consider pay-per-click advertisement for their marketing plan:

Immediate and Consistent Traffic

The best way to rush the success of a startup business is to rely on pay-per-click advertisements.Free advertisements takes months, even years to help the business appear somewhere on the first page of search results.Pay-per-click, on the other hand,takes less than an hour and gives you the placement you want.
With this kind of visibility, online traffic doesn’t take long to appear on a business’ website.What’s more is that there is never a “slow day” with pay-per-click because the traffic is consistent.

Easy to Edit

You can edit and optimize your ads whenever and however you want to get the best results. It is extremely convenient to tweak your ads to attract your target markets, or grab the attention of a bigger crowd.

Tracking Results is Possible

Free of cost advertisements don’t let you track the results of your efforts that easily. On the other hand, pay-per-click lets you know immediately when someone has clicked on the website. Leading from that, calculating the conversion rate is even easier. This helps is strategizing further marketing techniques.
Now that you know why businessess prefer this feature as a part of their marketing plan, it’s time for you to make your decision. If you are sold on the idea, make sure to reach out to a reputable PPC agency in Miami. Do not risk your business by going for cheaper alternatives. You can reach out to us at Smash Interactive Agency and have the skilled and most creative team of marketers work for you.

Trends, Forecasts and Stats to Create Winning Mobile Marketing Strategies in 2019

Brands need to be where potential customers are, and all the customers today are on their cell phones.

While a decade ago, digital mobile marketing was conducted by brands that were ahead of their time, today it is a needed part of every business’ marketing plan. In fact, having a website that is mobile friendly is not enough to compete. In order to stand out and grab the attention of customers, businesses need to stay updated with the latest trends and stats.

If you are aiming to have the best approach to mobile marketing in Miami, make sure you are aware of the following trends and stats:

  • Data privacy of customers is a major demand today and rightfully so. 60% of app users do not download apps when it asks for access permission for things it has nothing to do with. 43% users uninstall apps because of the unreasonable demands for permission to access a user’s personal details.
  • 39% of the most frequently used apps include social media. A presence on social media is a must today for brands.
  • Temporary uninstalling is not exactly a reason to worry because some apps are of the nature that they can be reinstalled year round when the needs arise. In 2018, most travel apps had a 57% average reinstall rates after a month of uninstalling, while the media apps had a 20% average reinstall rate after a month of uninstalling.
  • It has been estimated that in2019, 72.4% of the worldwide online population would be accessing social media. This means that brands have to place a great amount of their attention on their social media presence.
  • By the end of 2018,WhatsApp had 1.5 billion accountsworldwide;450 million were active users of those accounts, 100 million WhatsApp users voice mail daily. That’s not all;3 million companies have already started using WhatsApp for business purposes. If you can get creative with this popular app and use it to your advantage then the success of your business is guaranteed.
  • Another useful stat that confirms the importance of mobile marketing is that 80%of Smartphone users are a lot likely to purchase from companies that are extremely active on their mobile sites and apps and provide answers to queries readily.
  • 89% of mobile users, after a positive experience are likely to recommend a brand to others.
  • On the contrary, 57% users say that they won’t recommend a brand on the basis other poorly designed mobile site.

If you think your digital mobile marketing strategy is outdated and lacking, then reach out to us at Agency and we’ll make sure that you leave all your competitors far behind.

5 Ways Businesses Can Get the Most of Social Media Stories

Social media stories are all the rage these days. Even commonplace things shown on social media can create quite a buzz.
While social media is a great source for uploading and watching stories, it also provides an excellent opportunity to businesses for promoting their brands.

Learn about all the ways businesses can get the most out of social media:

1.    Behind the Scenes
The “mystery” concept is so last century. In these times, people need the details, the breakdown, the particulars and minutiae on what goes on behind the scene.
Social media has already bridged the vast gap between businesses and their customers. With social media stories, a business can show them what goes on behind the curtains. When customers see the passion, drive, and hard work behind the scenes, it makes them closer and more loyal to the brand.

2.    Humorous Contact
Every brand has an image, and if you want to keep things light and entertaining, make humor part of it. Lucky for you, social media stories is an excellent way to make your customers giggle and fall in love with the brand.
What’s more, is that humor has a way of spreading faster than any other content. This will allow you to increase your reach and become visible to a larger audience. Your social media in Coral Gables can take your brand name out of Florida and to neighboring states.

3.    Conduct quick polls
Last year, Instagram introduced interactive polling feature that allows you to conduct an instant poll on your stories. There couldn’t be a better opportunity for brands to engage with their customers and letting them share their opinions freely.
On the other hand, customers like nothing more than a chance to be heard and taken seriously.

4.    Add Links
Social media stories allow marketers to get instant conversions by adding links in their stories. If the content of the story impressed the customers then the link right after it will tempt them to click it.
Snapchat stories also allow you to add links in the stories, so make sure you cover all platforms to make it hard to miss.

5.    Show Them How To Use
If you’re an entrepreneur and an inventor then you might need to explain the uses of your product better. As effective as white papers are, they are not exactly preferred by normal folks for normal everyday things.
Using social media stories to explain the product in detail as a smart way to demonstrate your product and guide your potential customers.
Are you willing to tap into the latest social media feature and keep up with your competitors? It’s alright even if you are not well-versed in all things social media. You can completely trust Smash Interactive Agency with your social media in Miami and connect with your customers in ways they love and appreciate.

It’s Time for a New Website for Your Business

A giant corporation or a startup in this digital age can not survive without an updated website.
If a business wants to live to tell the tale, then they must invest their time and money on designing an up-to-the-minute and rationalized website. It is no longer a choice but a powerful marketing tool to stay relevant in the digital world.

Here’s why we think it’s time for every business to create a new website:

1. Unsecured Websites Are So 2018
Up until last year,it was pretty awesome to have a secure website. Today, it’s no longer a choice but an absolute requirement.
Your new fangled website now needs to be secured and switched to HTTP. As soon as you take the leap, you will immediately see an increase in the search rankings. Pretty soon there will come a time when unsecured websites will receive zero attention. Before that time comes, how about a new website design?

2. Slow and Steady Will Not Win the Race
Website page speeds has an unswerving impact on conversion and traffic. The sad reality is that regardless of how great a website is, lack of speed can damage all that.
Slow websites result in poor user experience and that’s the last thing a company would want. In 2019, most competitors should be doing everything in their power to make a good impression in less than three seconds with good speed.
Slow websites won’t stand a chance.

3. Over The Top Designs Never Achieved Anything
If your company’s website looks like a place where several people spilled their paint buckets, you might need to redesign. It was in 2017, when the marketers noticed that clean and minimalist websites received more traffic and higher conversion.
In 2018 some adopted, some didn’t. In 2019, when speed remains priority, clean, eye-catching design will go hand in hand to increase the efficiency of the website.

4.    It’s an Era of Mobile-First
Website development in 2021 will be focused on making it extremely mobile friendly.
Your company might need a new website if it doesn’t have the following mobile-first features:

1- Adaptive to all kinds of devices including desktop, mobile and tablet
2- Free of pop-ups
3- Short-form content focused on engaging visitors with few words
4- Short-meta titles and content with high readability

5. The Days of Keyword Stuffing Is Long Gone

Websites with extreme keyword stuffing are going to see themselves at the bottom of the search rank–perhaps not even there.
In fact, even quality content and trusted links alone are not enough to improve one’s ranking. It would just be the beginning of creating an optimized website.
It’s all about searcher intent now. Ranking is now based on context, and advanced level keywords research.

The bottom line is that updated websites are now crucial for the survival of every business. If the stats and estimations have anything to say about it,then this year a website over haul would be more valuable than ever before. If you have yet to develop a website for your business, or still relying on an old one,reach out to Smash Interactive Agency and race ahead of your competitors.

What is Online Marketing?

Have you always wondered if you’re the only one who has no idea what online marketing is? Don’t worry, you are not.
Even though no marketing strategy is ever discussed without the mention of online marketing, not many of us know what this term actually entails.
If you are a first-time marketer, small-business owners, new entrepreneur, experienced entrepreneur, or just a knowledge seeker, here’s what you need to know about online marketing.

What is it?

Before we move on to the detailed description of the term, let’s make one thing clear. Digital marketing, internet marketing,and online marketing are all the different names of the same sub section of marketing.
Now that we have that out of the way, let’s learn the very basics of online marketing.
Online marketing is just a kind of out reach in which all kinds of marketing efforts are executed online, in the digital world.
Why? Because lately, people have begun to spend more and more time online, rather than in the real world. For instance, when we walk on the streets, or take a ride from home to work, we have our eyes locked on too mes form of electronic device.
All the billboards outside, are not getting the same kind of attention they used to get before, not that anything can replace that kind of advertisement, but with such a large audience online, businesses can not afford to let go of an opportunity like that.
In short, all kinds of efforts made by a business to appear online and to build a strong online presence is called online marketing.

Understanding the Common Mumbo Jumbo of Online Marketing

• SEO (Search Engine Optimization)
Search engines play a large part in building a business’ online presence. If online marketing is done right, then keyword searches related to a business,makes the business’s website rank high on the search engine result page (SERP).
There are two ways to rank high on search engines, through paid search results or organic search results.

• Ranking Algorithm
Most people seem to trip as soon as terms like ranking algorithm appears.
It really is easy to feel lost when people start talking numbers and using jargon that sounds otherworldly.Just think of ranking algorithm as the black box that every search engine owns. This black box determines which website appears on the SERPs.
Don’t worry, all you need to do is understand this. Online marketing agencies in Miami are well aware of these algorithms, and that’s how they design a successful online marketing strategy.

• Lead Generation/Lead magnet/lead nurturing
These three terms are not alike, but one of them can’t happen without the other hence they need to be understood alongside each other.
Lead generation is pretty much self-explanatory. Leads are the customers, and generating them means capturing their interest.
Lead magnet refers to luring your customers even further. You offer them something free in exchange of their email IDs. Sending PR packages to successful social media personalities is also a lead magnet.
Lead nurture is making them take the final step and becoming your customers. For that, you’ll need to nurture them, and follow-up with them through different means.
You don’t really have to know more than this, if you don’t want to. As far as online marketing is concerned, online marketing firms like Smash Interactive Agency are more than versed in this art. Reach out to them to build a strong online presence for your business today!

5 Great Reasons to Hire a Digital Marketing Firm

In 2018, we saw massive progress and changes being madein digital marketing. One thing we learned from last year is that thedigital world is getting bigger than ever and in order for a business to survive, they must get onboard or remain unknown.
Businesses today must rely on digital marketing firms to create their digital image, and here are five great reasons they should do that:

•    To Focus
The secret to teamwork is letting everyone do what they do best, and coming together to create a masterpiece.
A digital marketing agency miami takes control of a business’ online presence. As a result, the business can focus on excelling at their trade.
Startups and small businesses cannot afford an entire department for digital marketing. What they want is an online marketing agency that can take command of that area of marketing for them. Apart from keeping a check and offering suggestions oradvice, businesses do not have to do much else. This saves their time and helps them create their reputation by providing excellent products and services.

• To Stay Relevant
Digital marketing is not about the business, but what the customers expect from a business. So,In order to achieve that, it requires research–the kind that is done on a day-to-day bases.
In the digital world things, changes within minutes and it needs one to stay vigilant to run a company’s campaign based on latest trends and practices in the industry.
A company will stop being relevant if they start laggingbehind as it needs continuous attention. A small company or a startup can either work in their niche or stay active in the digital world of marketing. It is as far-fetched as it sounds, hence a company must hire an online marketing agency if they want to stay relevant.

• To Get ExpertsTo Design Your Content
When a company hires a reputable online marketing agency, a team of individuals sits together, to design a strategy. These people are not just any ordinary people,but are experts who have trained and studied digital marketing.
The plan and prepare based on tried and tested techniques that bring forth guaranteed results.
This is not something just anyone can do for businesses and that too in a timely manner.

• For a One-Stop Shop
It takes lots of work to research the market, find reputable digital marketers and then assess their work.
A digital marketing firm, on the other hand, is a one-stop shop for all your digital marketing needs. Whether you want to create a logo, design and optimize your website, develop new content, or want to create a social media presence, you can get it all done from one place.
That’s time-saving and simply smarter.

• Get Exposed to New Ideas
This is an overlooked benefit of hiring anonline marketing agency, but businessesoften get some pretty good insight from the team of experts working on their digital campaign.
Digital marketing as line of work recruitscreative minds and helps a business outshine their competitors by using new and imaginative ideas.

If you are a new entrepreneur, or owner of a small business make sure you reap the benefits of hiring an onlinemarketing agency. You can reach out to a trusted and reputed firm such as Smash Interactive Agency to help your business become notable on the digital platform.